APRIL 2010

General News Starts Here and is for everyone: Graphic Arts Dealers and wideFormat-signSupply Distributors


PUBTALK - o.mike fichera

Product Focus ­ Lamination Machines

Dealer Help Line

Bill Farquharson's Monthly Audio Sales Tip

Dealer News

Business News

NPES Urges Greater Access to Credit for Equipment Purchases

National Yellow Pages

Used Equipment ­ Mini Ads

Trade Show Times Tid-Bits ­ 8 Effortless Exercises To Improve Tradeshow Performance ­ Susan A. Friedmann

Sales Corner ­ Time Is Money ­ John Boe

Five Tax Tips for VARs (Value Added Sellers)

Marketing Tips for Dealership Owners ­ Jack Crowley

Career Opportunities

News For Wide Format Sign Supply Distributors Starts Here


What Do You Get When You Combine Magnets With Vinyl? ­ Jennifer Le Claire

Educational Magnetic Sidebar by Master Magnetics: Magnets Add Ease And Speed For Vehicle Graphics Installation

Survey Question by Wide Format On-Line ­ Do You Find Suppliers More Helpful Through Economic Slowdowns and Customers More Demanding?

ITEX Event Delivers Big!

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Click The Ad-Boxes Below For Product Information

PUB TALK

In the past 30 years, I've interviewed graphic arts dealers and in recent years distributors of wideFormat-signSupplies from across the country and there's a common thread that links those who are


more successful. The common thread is this:

They know the products they sell.

The operative word here is "KNOW". Not "KNOW-ABOUT". Everybody in an industry knows about. But those who are at the pinnacle of success are those who . . .

KNOW!! The Products They Sell.

WHY IS THIS IMPORTANT? . . . .


Because to succeed in this era of economic woes we all (yeah, me and my people also), "must be" solutions-problem-solving, consultative people.

I just returned from the ISA SHOW in Orlando, Florida. Aside from the fact the show was well attended and there were few negative comments from exhibitors, I have occasions to ask questions at the booths I stopped at. Good Gosh! it's so easy to spot the winners! Next time you're at a trade show (no matter which industry) drop into a booth, ask about the products being sold there. You'll know who the winner(s) are.

On that note.... I hope you're noticing the new Manufacturer Sponsors In This Issue. Support them as they are the ones who recognize the value you bring to the distribution of their products.

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Dear Editor


To: Editor, Dealer Communicator

I was pleased with results of our marketing effort in the Wide Format Section of the last issue. If space allows, I would like to announce American Ink Jet's introduction of the new 8-color ink set for use in the HP Designjet Z6100 printer. The new inks are available in remanufactured cartridges as well as bulk ink. This new ink set meets the same high quality standards we set for the entire line and meets OEM standards for color, density, printhead life, image permanence and overall quality of output.

AIJ has been developing and manufacturing quality ink jet inks for the large format digital imaging industry since 1983 and they are a true "plug-n-play" solution meaning users do not need to adjust for color or flush existing OEM ink from their printer prior to installing AIJ cartridges.

If distributors want to reach us: Phone: 978-670-9200; Email: info@amjet.com; Web: www.americaninkjet.com.

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by David Citron

As a dealer that understands consultative selling, the most important thing that your print shop customers must understand is this: Lamination equipment is not a huge capital expense. Lamination can be a huge source of revenue for your customers by cutting their production time and outsourcing costs.

Ronelle Ingram of Stevens Enterprise (North Tustin, CA) discovered lamination pretty much by accident. "We bought a small pouch laminator for our own use and thought it a good idea to bring it to a business show to offer attendees a free laminated business card. We found there was more interest in the laminator than the wide format products that we were there to sell. With that, we began offering laminators as a convenience or add-on sale."

No longer merely a trade show novelty or specialty item, laminators have come a long way showing up at printing companies as labor-saving finishing technology. Today there are much larger roll-fed laminators that can run without constant intervention.

Dealers that help their customers add laminators to their services enable them to add value to just about any print job. Lamination protects menus from food stains and fingerprints, protects outdoor signs from the weather, protects sales presentations from spills and creases, protects instructional and training materials from unwanted writing, and protects factory tags from dirt, grease, and solvents. And the list goes on.

Bill Gaspelin, General Manager of Drylam (Shawnee, KS), a manufacturer of lamination equipment and supplies made this comment: "Selling the machine is only the beginning of a dealer's income. Printing customers will spend a lot more on supplies in the long run. Changes in the industry" adds Gaspelin "are driven by the digital print revolution which in turn are opportunities for


distributors. As little as 10 years ago, the market was very different."

Because there are so many choices, technologies, and parameters to consider, the printer and dealer must both do their research to find the right equipment. Sean Solomon of Time Graphic Arts
(Cinnaminson, NJ) tells of his research. "Our goal is to fine a new line of laminators, designed for the digital or on demand market, with an easy set up for low volume, but still with automatic feeding, and a film cut off. We see several features of various brands that we like, but we are still searching for what we see as the right fit for our customers. Value for the dollar is a huge driving force, as a small print shop will take longer to get a return on investment, compared to the larger production run binderies and commercial print shops we work with."

"Many customers simply do not understand the value of applying laminate to an inkjet print" says Ike Harris of Daige (Albertson, NY), a manufacturer of adhesive and laminating systems. "The biggest benefit is abrasion and dirt resistance. The laminate keeps the print looking new over a long period of time. It also enhances the colors of the print."

Printing customers should understand that there is a wide selection of laminators as well as UV Coatings.

What About Lamination Versus UV Coating?
Is ultraviolet (UV) coating providing competition for laminating? The consensus is no, for varied reasons.

Printing Customers may not know the difference between lamination and UV coating. As our publisher commented . "dealers that are at the pinnacle of success are those that know the products they sell." Therefore manufacturers make the equipment, train you to understand the technology and you, the dealer, are expected to help your printing customers make the right choice.

Let's face it..there are pros and cons to making choices. Following are some observations from distributors and manufacturers.

"Each technology has its benefits" explains Gaspelin (Drylam). "The UV process is liquid coating that is applied and then cured or dried. Lamination also provides protection: tougher and more durable. UV is especially appropriate for consumer packaging, giving an attractive, shiny appearance. Lamination costs a bit more." Varying jobs will determine the process.

"UV-curable inks create a molecular bond to the substrate which is very durable, and will move and flex with that surface), stated, John D. Peterman, Executive Vice President of Big Systems (Menomonee Falls, WI). "Adhesive-backed film on a digitally printing surface has problematic limitations and is subject to failure and deterioration much quicker than raw UV-printed materials."

Jay Udovich of Digital Color Ink LLC (Beltsville, MD)'s comment adds another dimension: "Lamination will protect printed jobs from scratching, moisture, marring and add extra rigidity to the work. UV printing can be reverse printed on a clear substrate - saving the step of needing front surface protection." Larger presses have a coating units that applie UV to the printed substrate during the print-process."

"Laminating is a better solution for customers who cannot afford UV equipment" says Anthony Nadais of SID Signs (Miami). "We have an economical laminator that makes it very easy for our customers to begin doing their own lamination. It is one more service that we can offer our customers and a way for them to also add new services for their clients."

MaryAnn Dalessi of Presentation Solutions (Spokane) summarized the difference in a non-technical way that every dealer can appreciate. "As to lamination versus UV coating neither is better or worse but each has their own place. From a sales perspective right now, I would say UV is better because there aren't too many in place: the field is wide open for dealers and for new sales!"

Bottom Line
Once your print shop clients understand the lamination process, they'll buy laminators from you. Don't chuckle.. we all know that there are times when you do all the research only to find that a customer takes your information, goes online and buys the product cheaper. and that's what they've done: they've bought it cheaper! But, they lose what only a local dealer can offer: On site training, service and support. And that's where you come in.

Why concentrate on laminators? Judy Heft, Product Manager - Equipment & Software for Nazdar SourceOne (Shawnee, KS) Estimates that 20% of her customers now use laminating equipment. Alessi estimates that 50% of her customers use laminators.

My Summary: Read the publisher's comments on page 3 about knowing the products you sell. Don't keep looking over your shoulders to see if you're being followed by online companies and discounting dealers. Instead keep looking ahead, make sure you are "branding" your company as a Service-Oriented dealer. And whether you're a dealership owner, manager, or salesrep this economy demands you to Fight For Every Order. DC

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Dealer Help Line

53.7% Of All Dealer Calls To The Dealer
Communicator Office Are For Help To Find
Products For Their Customers ­ WE'LL DO THE


SEARCH....YOU BE THE HERO. Click link below for inquiry form.
email: helpline@dealercommunicator.com


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* 15 SECOND SALES TIP

Bill Farquharson's Audio Sales Tips are emailed weekly to subscribers. The Hot Link below will take you to this month's Sales Tip at the Print Tec, Inc. website. While there, enter a subscription to receive Mr. Farquharson's weekly editions.
(Click Here To Listen To Audio Sales Tip)

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Dealer News

Reins For AIMED 2010-2011 To Howard Gray

In accepting the position as President of AIMED, Grey made this comment: "It's a great time to be involved with AIMED. There are a lot of changes happening in our industry and it is an important time to stay focused on the basics while preparing for the future. It is more important than ever to communicate with our members to understand their needs while helping guide them through the industry changes. I look forward to leading our association through a successful year." Howard Gray is president of Nexxpost, Seattle, WA.

The ex-president remarked, "This past year as President of AIMED has been enlightening, informative and educational. I've been on the Board of Directors long enough to have experienced the struggling years, the booming markets and the challenging economy facing us right now. Our industry is changing every day and we (AIMED) have embraced the need to change as well. There are exciting new days head of us!" Jennifer Stevens is Immediate Past President of AIMED and the president of Southern Business Machines, Evansville, IN.

Award For Brenda Fick, Connected Business Solutions

Accepting the Murry Keatinge Dealer of the Year Award, Brenda made a comment worthy to print: "I love being a part of AIMED and this is just an amazing honor. What makes it even more important is that we've reached our 10th year in business. And it's funny, I'm so busy with different projects and a lot of it with AIMED." "When I started my business, Mike Simon said to me, "You have to go to AIMED." I said, "Ok." So the very first meeting, I realized, "Wow!, this is a lot of information for a company just starting out." I knew how to sell shipping products, but I knew nothing about business and how to market my business, how to do things administratively. I learned it all from AIMED. Today when consultants come to me and say, "Ok, I can show you this for $2500 or $3000 or $5000" and I say, You know what? All I have to do is go to AIMED and I can get all of this information basically free. When you think about what this organization offers all of us...it's truly amazing. Again, thank you."

And finally Barbara Price, who, in her previous career "was a mailing machine dealership owner" and now serves AIMED as its executive director, provides her view of the 2010 Conference and insight for the future of the association.
"AIMED has just completed another very successful National Conference in Amelia Island, Florida. We received many accolades from attendees letting us know how much they appreciated the educational sessions and the networking opportunities. Several first time attendees said they had no idea what they have been missing by not attending sooner. In addition to the conference, the Board of Directors engaged in about 14 hours of intensive Strategic Planning to create a 5 year plan for the association. Membership growth and retention were high priorities along with adding more value to the basic membership. Training, lead generation, and certification programs are all areas that we feel we can offer our members. Another major program will be to offer "performance standards" in the area of sales, service, and administration that will help dealers to drive their bottom line profits up. Everyone agreed that the market is changing and that the Association needs to change with it. We see the association moving into more "office automation" products as the postage meter segment is shrinking. Members will be asked what they really want from us so that we can eventually be the association you can not afford not to belong to."

Newest New Zealand Distributor For Avery Graphics

Jenrite, a pioneer dealer in the New Zealand signage and graphics industry is the newest New Zealand distributor for Avery Graphics. With national coverage, 20 years of experience and staff throughout Auckland, Wellington and Christchurch, Jenrite has all the credentials for succeeding in its role. "We look forward to cementing a long-standing relationship with the team at Jenrite, providing a total Digital Print solution and a stream of technical support and product know-how to New Zealand customers", commented Mark Canavan, Avery Business Director, Australia and New Zealand.

editor's note: Although the report below appears a bit complicated, there's a message for us and a continuing indication of the important role dealers play in the distribution of graphic arts / digital products. So next time you hear a doomsayer say Dealers Are Going Away....tell them, they ought to find another industry to ply their negative comments!

Spicers Paper US And Coast Paper To Offer GMG Products Through Sonor Graphics

GMG extends availability of color management and proofing


product line throughout Canada and the Western US. GMG Americas, developer and supplier of high-end color management and proofing solutions, has announced that it has expanded its reseller network in North America with the addition of Coast Paper in Canada and Spicers US in the western United Statesboth part of PaperlinX, the world's leading international fine paper distributor through GMG's distributor, Sonor Graphics, Inc. Headquartered in Vaughan, Ontario, Coast Paper has offices in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, and Quebec. Spicers US has over 400 employees, serving the commercial print community in nearly all major markets west of the Rockies and in selected markets in the Midwest. "Our network of resellers throughout Canada and the U.S. has been extended with Sonor Graphics' help and the addition of Paperlinx North America as a reseller," remarks James Summers, President of GMG Americas.

Grimco Acquires Signs & Blanks

Grimco Inc. has acquired Signs and Blanks Ltd. of Akron, OH. Effective immediately, the former Signs and Blanks Ltd is now Grimco, Inc. Signs & Blanks' aluminum blanking operation has positioned them as a major converter of aluminum coil into sheets and blanks. "This acquisition and the synergies present between Grimco and Signs & Blanks will solidify a competitive advantage for current customers of both companies, specifically in aluminum products," said Emily Martin. DC

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Business News

Offset Is Not Going Away!

To meet increased customer demand for its full range of printing services, Trend Graphics in Huntley, Illinois had a second Sakurai offset press (20" x 29", 5-color sheetfed with coater) installed in its plant located in historic Huntley, a fast growing community northwest of Chicago. Trend Graphics was founded in 2001 as a family run operation, co-owned by Robert Gajewski, and his wife Joan. Their daughter Jeannine Jenkins is Sales Manager and Robert's brother Mike handles pre-press and production. "We've been fortunate to remain extremely busy during this challenging economy", said Robert Gajewski. "Prior to purchasing our newest Sakurai, we were running two shifts just to keep up. Now we're able to offer faster turnaround times on customer jobs, thanks to the Sakurai's full automation, larger format and higher press speeds".

New Company Provides Special Effects to Graphic Designers and the Printing Industry

Color-Logic Inc, has been formed to bring a range of color communication systems, design software and print solutions for special effects to the printing industry. Based in Ohio, Color-Logic brings together three executives with broad experience in color management, color communication and special effects: Richard Ainge, the Color-Logic Technical Director, Mark Geeves, the Color-Logic Sales and Marketing Director, Dave Bowden, the Color-Logic Operations and eCommerce Director. This news was received too late to call Mark Geeves to ask if their line of products and services would be sold through dealers. Want to know? Call him directly: 513-258-0047 or mark@color-logic.com

Wayne Andresen Joins Printer Essentials

Printer Essentials, Inc, a direct importer and wholesaler of compatible and remanufactured imaging supplies has announced that industry veteran Wayne Andresen recently joined the company as Director of Sales in the newly launched Memphis, Tennessee sales office. Andresen brings over 30 years of industry experience to Printer Essentials and will be responsible for developing reseller business. The company plans to continue its expansion in 2010 and is actively seeking talented sales and customer service professionals to join its Reno and Memphis-based sales groups. Interested applicants should contact Nancy Loye at nloye@printer essentials.com.

News From Martin Yale

In support of its dealers, Martin Yale Industries has in recent days and in the near future will exhibit and attend the following events: NAID, National Association of Information Destruction; AIMED, Association of Independent Mailing Equipment Dealers; National School Supply & Equipment Association; BindRite and the On Demand trade show in Philadelphia. Dealers interested in more information, contact Jim Parkinson, Martin Yale Industries, 734-516-0254 or by email jim.parkinson@martinyale.com.

SGIA Recognizes First-Ever Sustainability Award Winners

Three member companies were honored with SGIA's Sustainability Recognition Award: BIG INK Display Graphics (St. Paul, Minnesota), Modernistic Inc. (Stillwater, Minnesota) and Stella Color (Seattle). SGIA's 4-Step Sustainability Action Plan provides members with an unparalleled, straight-forward and effective way for specialty imaging companies to implement sustainable initiatives into their corporate culture. To learn more about SGIA's 4-Step Sustainability Action Plan and Sustainability Recognition Program, go to SGIA.org, Keyword: 4Steps. http://www.sgia.org/govt/sustainability/index.cfm

New Estimator Introduction

New Estimator Wide-Format Work-Flow solution featured at Orlando ISA show featuring Estimating, Job Entry & Work-Flow with unique solutions for Sheetfed, Web, Wide-Format, Digital and Flexo. Announced at the ISA show, the release of the Estimator new generation Windows 7 compatible software.

Mutoh America Inc. Expands Business

Mutoh has announced Ryota (Johnny) Kuwahara as Mid-West Sales Engineer. Johnny will temporarily work in Phoenix AZ, and


relocate to the Mid-West branch in Schamburg, IL. DC

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NPES

NPES Urges Greater Access to Credit for Equipment Purchases

Addressing the difficulty some customers of NPES members are having in obtaining financing for equipment purchases has become a top tier association government affairs priority. In that regard, NPES, along with over 40 other trade associations that comprise the Small Business Access to Credit Coalition, recently wrote to the members of the United States Senate urging the extension of appropriations through December 31, 2010 for the Small Business Administration (SBA) 7(a) and 504 Loan programs that received $375 million in the American Recovery and Reinvestment Act (ARRA) in 2009.

The 2009 ARRA funding temporarily raised guarantees to 90 percent in the 7(a) loan program and reduced fees in both the 7(a) and 504 loan programs. Congress later appropriated an additional $125 million to extend these provisions through February 2010. The depletion last fall of ARRA funds provided for SBA 7(a) and 504 loans evidenced the importance and effectiveness of these programs for credit-worthy businesses.

7(a) Loans are SBA's primary and most flexible loan program, with financing guaranteed for a variety of general business purposes. They are designed for start-up and existing small businesses, and are delivered through commercial lending institutions. 504 Loans provide long-term, fixed-rate financing to acquire fixed assets (such as real estate or equipment) for expansion or modernization.

As a central piece of his 2010 Jobs Plan, President Obama has called for:

· extending the Recovery Act provisions through FY 2010 for increased guarantees and reduced fees for 7(a) and 505 loans, continuing these highly successful incentives to increase small business lending; and,

· permanently increasing the maximum loan size from $2 million to $5 million on 7(a) and 504 loans to provide support to a wider array of small businesses.

According to the SBA, these proposals target several key problems that have contributed to the "lending gap" that exists between creditworthy small businesses and the financing that banks are currently making available through conventional loans. Specifically, these proposals address:

· lenders' reluctance to make new small business loans;

· the inability of some small businesses to obtain adequate financing for capital investments;

· small businesses' lack of access to vital working capital financing; and,

· volatility and uncertainty in the refinancing market for owner occupied commercial real estate.

For more information contact NPES Government Affairs Director Mark J. Nuzzaco at phone: 703-264-7235, or e-mail: mnuzzaco@npes.org DC

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BANNER SUPPLIES
U. S. Banner Corp.

Ph: 800-845-5122 · Fax: 864-232-5020 · www.usbanner.com

BOOKLET MAKERS
Martin Yale Industries, Inc.
Ph: 260-563-0621 · Fax: 260-1563-4575 · www.martinyale.com

BUSINESS CARD SLITTERS
Martin Yale Industries, Inc.

Ph: 260-563-0621 · Fax: 260-563-4575 · www.martinyale.com

DIE-CUT PAPER PRODUCTS
Zapco,
Zapalac Rd., Smithville, TX 78957
Ph: 800-429-6515 · Fax: 800-445-8052 · www.zapcopaper.com

ELECTRIC CUTTERS
Martin Yale Industries, Inc.

Ph: 260-563-0621 · Fax: 260-563-4575 · www.martinyale.com

FOLDING MACHINE PARTS
Manufacturing Directions

Ph: 800-634-0034 · Fax: 937-585-5209


FOLDERS
Martin Yale Industries, Inc.

Ph: 260-563-0621 · Fax: 260-563-4575 · www.martinyale.com

LAMINATING SYSTEMS
Drylam

Ph: 888-633-1973 · Fax: 866-473-0534 · www.drylam.com

MAGNETIC MATERIAL
New Force Magnetics, Inc.

Ph: 303-565-3700 · Fax: 303-565-3762 · www.newforcemagnetics.com

MAGNETIC STRIP
New Force Magnetics, Inc.

Ph: 303-565-3700 · Fax: 303-565-3762 · www.newforcemagnetics.com

MAGNIFIERS
B & H Specialties

Ph: 800-433-2405 · Fax: 315-458-5763 · www.bandhspecialties.com

DICO
Ph: 323-264-2000 · Fax: 323-264-2600

PRINTING PRODUCTS / MANUFACTURER
DICO

Ph: 323-264-2000 · Fax: 323-264-2600

RULERS
B & H Specialties

Ph: 800-433-2405 · Fax: 315-458-5763 · www.bandhspecialties.com

SHREDDERS
Martin Yale Industries, Inc.
Document Shredders
Ph: 260-563-0621 · Fax: 260-563-4575 · www.intimus.com

SPECIALTY VINYL FILM
Creative Film Corp.

Ph: 732-367-2166 · Fax: 732-367-6203 · www.creativefilmcorp.net

SPIRAL BINDING SUPPLIES & EQUIPMENT
PVC Spiral Supply

Ph: 800-461-9301 · Fax: 208-377-9301 · www.pvcspiralsupply.com

MANUFACTURERS

List Your Company In The National Graphic Arts Yellow Pages In Both The Print & Internet Editions of Dealer Communicator

$65 per Month

1-800-327-8999
pat@dealercommunicator.com



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Used Equipment Mini-Ads

UV Clear Coating System. Coats up to 60 inches wide and 3 inches thick. Very Fast. New $85,000.00 ­ Now Only: $54,000.00. Please contact: Mark Gregory 800-835-2221 ext. 2201; mgregory@gregory1.com

A.W.T. Long Stroke Screen Press. Includes automatic take-off system 52" x 150" Print Area. Comes with Newman Roller Screen Frames. Package Price: $19,999.00. Please contact: Mark Gregory 800-835-2221 ext. 2201; mgregory@gregory1.com

MIRU MDS 2120 Scanner, Floor model, new condition. $1,950.00, Call Paul at 406-549-6488.

Used Nela Table Top Punch 11mm x 425mm - excellent condition, $900. Use with Hamada B452/GTO52. Contact Paul Radock 954-724-2219 or radock@graphline.com

For Sale USP-13 $12,900 This machine is clean and in good working condition. You have your choice of a coil or wire die. We can ship anywhere in the US. The machine also comes with a manuel and lots of extra parts. Contact Jeff Aberge at 206-443-9424 or email jeff@binderproducts.com.

DEALERS...

Sell your used equipment to other dealers. $5 per machine listing. 25 words including phone & contact info. Special 3 month agreement ­ $3 per listing per month. Change your listing every month if you want. Email: pat@dealercommunicator.com


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Trade Show Times Tidits

Eight Effortless Exercises To Improve Tradeshow Performance

by Susan A. Friedmann, CSP, The Tradeshow Coach
Tradeshow exhibitors have something in common with the rest of humanity: We'll do what is easy, but avoid what those things we


find to be or perceive as difficult. It doesn't really matter what sphere we're talking about: human nature dictates that more often than not, we seek out the smoother path, the gentler grade, the easier climb.

So in order to appeal to human nature and improve your tradeshow performance, I offer you this: Eight Effortless Exercises you can do with your team. Nothing here is particularly difficult, yet all are devastatingly effective. If your team can implement what they learn during these exercises on the tradeshow floor, I can guarantee that you'll be very pleased with the result.

1. Go Over the Goals
Booth staffers function best when they have full knowledge of what as an organization, you're trying, to achieve at the show. A show where you're launching a new product and want to raise brand awareness is, in some ways, a fundamentally different exercise than a show where you're simply attempting to reinforce existing relationships and move as much product as possible. Meet with your team and spell out exactly what you hope to accomplish. This is a good time to let them know what you expect on an individual as well as an organizational level.

2. Play Trivial Pursuit
How well does your team know your products and services? How about your company's structure, organization, and public image? You might be surprised. Test your team with a friendly game modeled after Trivial Pursuit or Jeopardy. Instead of random trivia questions, use questions centered on your products and services. Make sure these questions range from the everyday ­ detailing features and benefits ­ to the relatively off-topic ­ are your products manufactured in the country? If not, where, and under what conditions? This exercise will reinforce product knowledge and help your team be prepared for whatever questions come their way.

3. Body Language Bingo
This is a fun exercise. Snap pictures (or use pictures you already have) at a tradeshow and industry event. You want images of people slouching, eating, ignoring attendees, chatting with peers, and otherwise behaving badly at shows. (I wouldn't recommend using pictures of your own people, in the interest of company harmony, but that's up to you!) Create little bingo cards detailing the bad behaviors, and distribute them to your team. Display the images on a screen and have them identify problem behaviors. Again, this will reinforce to your team what they shouldn't be doing. For a little fun, give the first person to call "Bingo" a prize.

4. Sew Their Pockets Shut
Ok, you don't really want to sew their pants pocket shut ­ but consider distributing double sided sticky tape that your staffers can use to close their pockets. This will encourage them to keep their hands out of their pockets, a behavior that tradeshow attendees consistently identify as unattractive and off-putting. Remember to play fair. Give your booth staffers something productive to do with their hands to overcome the natural tendency to fidget. Often, having something official to do with their hands relieves a lot of anxiety.

5. The Name Game
Relationship building is easier and more effective when you use the other person's name. Study after study has shown that people universally respond positively to hearing their own name, as long as it doesn't seem affected and forced. Do role playing exercises focused on learning the other person's name and working it naturally into conversation. To make it more realistic, have both parties wear fake "show badges" with a name that's not their own.

6. Do the Demo
Before the show, have your team members actually practice the demo you expect them to perform during the show. This gives them time to familiarize themselves with the equipment ­ critical, as many salespeople generally aren't "hands on" with the merchandise ­ and become comfortable demonstrating it.

7. Teach the Technology
If you're using card scanners or other lead gathering technology, schedule a time to actually teach your team how to use it. You want your team to be proficient with the equipment and not spend valuable, limited show time trying to figure out how to work the scanner.

8. Finesse Follow Up
Maximize the return you realize on the show by following up on every lead. Delegate responsibilities before the show and introduce an element of accountability: simply by letting your team know what they're expected to do and when they're expected to do it, you'll see a marked increase in return.

You see? That wasn't so hard! These effortless exercises don't require much in the way of equipment or money, just a little time. Considering the impact that enhanced tradeshow performance can have on your bottom line, isn't it worth it?

Written by Susan A. Friedmann, CSP, The Trade show Coach, Lake Placid, NY, internationally recognized expert working with companies to increase their profitability at tradeshows. Author of "Riches in Niches: How to Make it BIG in a small Market" and "Meeting & Event Planning for Dummies." www.thetradeshowcoach.com & www.richesinniches.com

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SALES CORNER
Time is Money


By John Boe
The person who coined the phrase "time is money," must have been a sales rep paid on commission. In the selling profession, the old cliché rings true, if you are not talking to a prospect or customer, you're unemployed! How effectively do you manage your time? Do your spend your time as you would any other precious, nonrenewable asset, or are you the type of salesperson who is stressed-out, constantly jumping through hoops and consistently running late for meetings and client appointments? We measure time far better than we manage it. In today's high- tech world, physicists have become extremely proficient at measuring time. The atomic clock, based on strontium atoms trapped in a laser grid, is so precise that it has an inaccuracy of less than one second in 200 million years.

While we can all agree on how to measure time, we each tend to approach time management from our own personal perspective. Look at all of the ways we view the use of time; we waste it, we save it, we spend it, we invest it, we borrow it, we steal it, we juggle it, we squander it, and we seem to always be looking for more of it. We have time wasters and time bandits and sometimes, in those rare moments when we find we have too much time on our hands, we even kill it. Time flies when we're having fun, but tends to drag for those who are doing time. For some people time stands still, while others see time slipping away, like sand through an hourglass. I am convinced that the improper use of time is the number one contributor to high turnover in the selling profession. I wish I had a nickel for every smart, talented and motivated salesperson who failed because he or she simply couldn't or wouldn't effectively manage their time properly.

Time Management Tips

1). Plan your schedule the night before and hit the ground running. When you're not in control of your schedule, you invite stress to fill the void. Set and prioritize meaningful tasks to be accomplished. Whether it's an appointment calendar or a software program, the critical first step to properly managing your time is to organize and schedule your day. Be careful not to confuse activity with productivity. For example, don't just block off a couple of hours to make calls, set measurable activity goals to be accomplished, such as 25 phone calls per day.

2). Identify your time bandits. Once you've scheduled your day, the next step in managing your time is to recognize and modify old behavioral patterns regarding the improper use of time. Avoid procrastination in all of its attractive forms. Having a planned schedule helps you say no to time wasters such as web surfing, personal phone calls, long lunches and chatty coworkers. An open door invites continuous distractions. Effective salespeople focus on task achievement rather than tension relieving diversions.

3). Delegate, delegate, delegate. Ineffective salespeople "play office" and hide behind paperwork. Make a smart business decision and delegate all non-sales related tasks to an administrative assistant in order to free yourself up for client appointments and prospecting phone calls. I encourage you to reduce your stress level and give yourself a pay raise by integrating these simple, yet highly effective time management tips into your daily business routine and remember, there's no time like the present!

John Boe presents a wide variety of motivational and sales-oriented keynotes and seminar programs for sales meetings and conventions. John is a nationally recognized sales trainer and business motivational speaker with an impeccable track record in the meeting industry. To have John speak at your next event, visit www.johnboe.com or call 937-299-9001. Free Newsletter available on website.

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Five Tax Tips For VARs
(Value Added Resellers)

Solution providers looking for ways to save money might find some ideas in these tax-saving tips offered by Alan Weinberger, chairman and CEO of the ASCII Group, an organization that provides business-building tools to thousands of VARs.

1. CAR EXPENSES
If a VAR uses a car or van for business or personal use, it can deduct either actual expenses such as gas, oil, tires, insurance, etc. for the portion used for business, or can use the 2009 standard use rate of 55 cents per mile. However, if the VAR deducts actual expenses the first year of the car, it cannot switch to the standard allowance formula later. But it can switch from the 55 cent-per-mile rate to the actual expenses reduction, according to ASCII.

2. HOW ABOUT A HYBRID?
The New Energy Policy Act gives a tax credit, not a deduction, for the purchase of hybrid cars. A tax credit is virtually a full rebate on the price of the car, for business or personal use, Weinberger said.

3. THE REAL TAX DEADLINE
While more returns are due on April 15 each year, if the VAR is a registered C corporation, the company's tax returns are not due until two and a half month after the close of its fiscal year, no matter where that falls in the calendar year.

4. STAY REASONABLE
Owners of VAR organizations structured, as an "S" corporation should maintain only a "reasonable" salary, Weinberger said. The IRS has not clearly defined what is "reasonable compensation," but ASCII warns that it may appear like an attempt to avoid paying employment taxes by having officers treat compensation as cash contributions, payments of personal expenses and/or loans rather


than wages. The IRS could reclassify these amounts as personal salary to the employee, resulting in additional taxes and very significant penalties for the S corporation, he said.

5. KEEP YOUR RECEIPTS
While not directly a tax-saving tip, ASCII recommends that VARs keep and back up all documents used in tax returns for a minimum of seven years. You never know when the IRS might come calling. DC

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Marketing Tips For Dealership Owners

by Jack Crowley

Marketing for Manufacturers

Some Questions For Manufacturers:

How many leads did you generate in the last year? Do you know how many you closed? Are they the right quality as well as quantity? How can you improve in both areas.

What was your cost in advertising and marketing to acquire these leads? It is often greater than just the dollars spent in the budget. One significant item not always considered is time.

How much time did your sales team spend finding, chasing, qualifying and closing them? This is an area that may reflect on the whole area of training.

What happens to the leads that don't buy immediately?

Do you have systems in place to analyze these questions? Are you taking steps to improve the process? Or, are trying to find more dealers without supporting the ones you have? It is much like finding a good employee. Be diligent in the selection and hiring process. When he is on board, be sure your training and support is the best.

I would love to talk to those manufacturers who are looking for better results so that we can share ideas. Give me a call at 866-251-0778

Jack Crowley; Crowley Marketing, Inc, www.crowleymarketinginc.com
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Career Opportunities

Sales position available. Long established Southern California graphic arts supply firm seeks experienced salesman for inside and outside sales. Knowledge of film, plates and inkjet required. Excellent opportunity for the right person. E-mail your resume to: tom@genamericaunited.com

"Driven to success"...........Career executive with extensive travel, Sales, Business Development and Relationship expertise is now available. Resume' available, contact DRIVEN, Dealer Communicator, 1919 North State Road 7, Suite 202, Margate, FL 33063.

Jennie Ortiz, A diversified, self-directed and results oriented professional. She just returned to south Florida after receiving another degree and is interested in a challenging position. "I am a professional committed to the highest level of excellence, with a proven ability to motivate and work effectively with persons from other cultures and all walks of life." Jennie is fully bilingual ­ English/Spanish. Phone 561-929-7753 or jqortiz@gmail.com

We are hiring! Press accessory manufacturer based in Chicago metro area looking for a qualified Sales Manager to support an established dealer network. Ideal candidate will have knowledge of offset and digital printing. Will be familiar with the pressroom environment and be willing to travel both domestically and internationally. Full benefits package, health insurance, 401K salary plus commission. Send resume or information to Press Accessory Manufacturer, 1919 North State Road 7, Suite 202, Margate Florida 33063 or email: editor@dealercommunicator.com

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What Do You Get When You
Combine Magnets With Vinyl?

Some marvelously magnetic creations that demand attention.
Flexible magnets are opening new selling opportunities for your sign shop­wide format customers, both large and small.


By Jennifer LeClaire for SignIndustry.com


Indeed, sign shops that understand how to combine magnet sheeting with vinyl applications are finding new revenue streams. From creative car magnets to trade show displays to point-of-sale materials to commercial graphics and beyond, magnets offer your sign-shop wide format customers a market-expansion opportunity. How's that you say? Sign Shops who can't fill a need for "their customers" will lose business to competitors who have already educated themselves about the many uses of flexible magnetic materials.

"People absolutely love magnets."


"They're kind of mysterious," says Craig Meyers, sales manager at Adams Magnetic Products, a magnet manufacturer in Illinois. "If you doubt that, check the refrigerator door in your kitchen. The printing technology is in place to do large format magnetic and vinyl applications. Some people print directly onto the vinyl-lined magnet. Others mount the vinyl to the magnet. Either way, it's easier than ever to work with magnets."

And from a number of distributors we interviewed, we learned one can find flexible magnetic materials in offset print shops and plants as well as in sign shops and in wide formatting imaging companies.

­ Magnum Magnetics Statement:

"Magnum Magnetics offers DigiMag Vinyl coated magnet that is printable on a wide variety of wide format solvent inkjet printing equipment. DigiMag Vinyl allows any printer using solvent inkjet technology to create their own magnetic car signs and add an additional product offering and value to their business. Magnum Magnetics DigiMag Vinyl is manufactured in the United States and meets established toy safety standards."

Tradeshow Magnetism
Magnets can be expensive in oversized sheets. But that's not stopping vinyl imaging pros from finding creative ways to use them in trade show applications. Magnetic strips, for example, are offering a cost-efficient means of displaying vinyl banners on metal frames at trade shows. Mike Benti, president of Dynamic Display, a full-service exhibit and display company in Long Island, NY explained how they do that. "We use hollow aluminum frames and put metal tape on them so the magnetic strips will stick to the frame. These frames could be the size of a door. So the magnetic stripping goes around the perimeter. Then we attach magnetic strips to the vinyl graphics and adhere the graphics to the frame." Benti went on, "The magnetic stripping also makes installing the graphics a snap because the magnet on the aluminum attracts the magnets on the graphics. When you have to install large banners that hang above the booth, the magnets draw each other so there's no struggle with clamps or other tools."

­ Master Magnetics Statement:

Mike Gertz at Master Magnetics writes:, "Printing directly on to flexible magnetic material saves time and money instead of printing on a laminate and mounting to the magnetic material. Our PrintMagnet Vinyl, available up to 42", the industry's widest, allows for high resolution printing direct to magnet from solvent, eco-solvent and UV printers. This process is ideal for a variety of indoor and outdoor uses such as graphics, POP displays, signage and vehicle graphics."

On the ultra-creative side, some trade show exhibitors build large booths with the ultimate in flexible magnetic sheeting and vinyl. General Motors, for one, printed all its latest vehicles on magnetic material. The trade show rep could walk up to the display and peel off the magnetic image of the newest Chevy pickup truck, point out some features to the customer, then walk back to the display and place the vinyl-covered magnet back on the wall. That eliminated the need for Velcro and picture hangers - and it was lighter to ship than a steel display.
Publisher's note: Are you getting the picture? Visualize yourself as becoming Dealer-of-Choice when you deliver these ideas and money-making possibilities on your next sales calls. Wait til you read the next idea.

­ Flexmag Industries Statement:

Flexmag Industries, an innovative magnet manufacturer serving the OEM and advertising specialty business, continues to lead the way in the magnetic production field, introduces FlexCoat - Ez, the answer to EZ printing, EZ cutting, EZ on price. When printing flexible magnets on wide format ink jet printers, magnetized materials can be run through wide format printers. For printers with steel surfaces, Flexmag Industries offers unmagnetized product and options for magnetizing the product after printing.

Magnetic-receptive signs
Let's look beyond trade shows. Retailers who buy printing from your sign shop customers can save a bundle on signage with magnetic receptive materials to create what are called interchangeable graphics signs. Here's how it works: The sign shop creates a large sign out of magnetic receptive materials, such as paper or steel. The sign has a large blank spots carved out of the middle. "Instead of creating a new sign for each promotion, the retailer just has a smaller sign printed on a magnetic material that fits into the blank spot in the middle of the larger sign," Meyers at Adams Magnetic Products explained it this way: "The retailer attaches the smaller, magnetic sign to the large, magnetic-receptive sign and suddenly you have an entirely new promotion." He points to The Gap (retail chain), as an example. "Let's say the retailer has a promotion on zip-up vests. A magnetic sign with an appropriate image and marketing message is placed on the large sign board. When the promotion changes, the sign changes, in a matter of seconds without the need to build a new display. The Gap doesn't have to ship heavy signage or spend additional dollars on creating an entirely new promotional vehicle. It's plug-and-play with maximum magnetic flexibility."


WHO WOULD HAVE THOUGHT?
As an alternative to vehicle wrapping, imagine a magnetized poster that could take the place of a truck wrap for a quick, low-cost highway campaign for budget-conscious customers. Those are the types of flexible magnet applications New York City-based C2 Media is offering. "We create everything from giant magnetic calendars to laminated posters mounted on magnetic materials," says Amanda Davenport, an account executive with C2 Media. "But our biggest demand for flexible magnets is with vehicles. We did an event recently where we created little magnets to stick to cars. People did exactly what we expected and wanted them to do, they picked them right off the cars and took them home."

Dynamic Display's Benti adds, "We do plenty of vehicle wrapping and we also create plenty of magnets that add to the vehicle wrap's allure. Like C2 Media, we print business cards on magnetic sheeting for client's to stick all over their vehicles so people interested in their products and services can pull them off and use them to contact the client. He continued with, "We are always looking for new ideas. I put these magnetic business cards on my own tailgate and I notice that people take them, so I grab another handful and stick them to the back of my truck again. If there's just one, people hesitate to take it. But when they see the cards all over the car, they get the hint."

­ New Force Magnetics Statement

"Thanks for the opportunity to comment on your magnetic materials product focus. Briefly, distributors can help their wide format printing customers improve productivity and profitability by telling them that wide format rolls yield more. New Force Magnetics carries in stock the standard 24 3/8", as well as the new 30" and 40" wide rolls that can improve yields and open more doors for distributors and your customers."

Vehicle Magnet Caveats
One must use caution when combining magnet and vinyl on vehicles. If the flexible magnet is too big, you may lose it on the highway, according to Chris Diamond, production manager at Creative Sign and Graphics in Washington, D.C. And, he said, "Larger magnets do have a tendency to come off a vehicle when you hit a decent rate of speed. Once you get up to about 18 inches by 30 inches the flexible magnetic sheeting tends to peel back in the wind and fly off. That doesn't happen with vehicle wraps. "

There are some safety measures to give your customers to preserve the life of their vinyl-decorated magnets. For starters, sign pros say, attach the magnet to a smooth area of the vehicle as opposed to curved surfaces and make sure there are no air pockets between the magnetic sheeting and the vehicle's surface. The trick is to align one edge of the magnet to the vehicle and release the rest of the magnet slowly so it attaches itself without stress. If the magnet winds up in the wrong position, remove the sheet and start over. You'll get the best results when it's not too hot and not too cold, and by applying the magnet to an area of the vehicle that's not exposed to direct sunlight, like the hood.

By the same token, the customer needs to keep the vehicle and the magnet clean. If dirt gets between the magnet and the car's surface, it can cause the adhesion to fail or damage the car's paint. Instruct your customer to remove the magnets every day to clean them. Cleaning the magnet every day also prolongs the magnet's life. Tell your customers to avoid putting vinyl-decorated magnets on newly painted or freshly waxed cars. Again, the magnet won't adhere.

In a concluding remark, Craig Meyers, at Adams Magnetic Products had this to say (for the sake of your sign shop-wide format customers), "No matter what the application, I recommend that you remember one rule: the thicker the metal, the stronger the display. "Thickness relates to strength," he said. "Thin material may be fine for little fridge magnets, but it won't hold up in professional applications. Go with professional grade materials. Your clients will be happier." DC

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Magnets add Ease and Speed for Vehicle Graphics Installation

Here's a way to show your vehicle-wrapping-customers that you offer them solutions along with the vinyl you sell. Let them know that in addition to quality and appearance, the name of the game for vehicle graphics installation is speed. Using magnets instead of tape to hold graphics in place not only makes each job go faster, but makes the overall process easier, and more profitable.

Be sure to advise your customers about these important factors when using magnets for vehicle graphics installation:

· Strength ­ Magnets, to do the job right, should be strong enough to hold graphics in position without slipping, while still allowing repositioning movement when pulling gently on the graphic. Be sure to suggest that the Wrap Customer uses magnets rated at approximately 25 lbs. pull. These have the right amount of strength for vehicle wrap work.

· Non-scratch ­ The magnets you sell to vehicle graphic installers should have a protective casing such as plastic or rubber to prevent scratching the graphics or vehicle during installation. (if article is a side-bar, probably wouldn't have reference).

· Grip ­ Magnets with an easily accessible grip or handle allows placement and repositioning of the magnets quickly to hold graphics in place throughout the application process, saving time and money.

· Storage ­ A cover, case or shield that blocks the magnetism


when not in use is important so it doesn't attract all the loose metal tools and parts in the installer's tool box.

And finally.....In addition to being faster and easier to use than tape, your customers will be happy to know that magnets are reusable. And, let them know that magnets are a more environmentally and economically beneficial solution for vehicle graphics installation than using disposable tape. DC

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WideFormat On-Line
Survey Question:


Do you find suppliers more helpful through economic slowdowns and customers more demanding?

Results from the survey as follows:

No 63
Yes 71

COMMENTS FROM end-user CUSTOMERS

· It's definitely a buyers market to a degree. Suppliers who are not helpful, from the accounts dept through to the sales dept will bound to lose business. My customers are no more demanding than usual; however getting money out of them is harder. I'm being pushed with my account customers for longer terms, and I'm happy to discuss it with my loyal customers, but customers I don't know that well will not qualify.

· I find suppliers going to extra-odinary lengths to make me happy, an perfect example would be delivering at 4:45pm on a Friday to me as I have just ordered the material for an urgent job. Customers must really be thinking we are chasing the work, because of how rude they are some times.

· I find the suppliers who are helpful and always do the right thing still do... the slack ones are still slack but sometimes they are the only ones who supply a certain product so one continues to do business with them, unfortunately. The nice customers remain the same and lucky for me most of my customers are pleasant.

· We are finding that lead time has been shorter as customers wait till they are desperate for their job to be done. My customers generally understand our limitations as I deal with the trade only and they have a good idea of turnaround times and what are realistic expectations, but there are some exceptions. As for sales reps, I have had problems in the past, but currently I have the most knowledgeable and best rep I have ever dealt with and am lucky to have him on my side.

· With the slow down the suppliers were all fighting for the same business so help and pricing were paramount! Customers these days expect things turned around instantly and once you do that to help them, they think it's the norm. We've invited customers in so that they can see first hand there are no fairies with magical wands in our premises.

· The economy doesn't seem to make any difference with suppliers. I would have thought that they would be trying their hardest to excel in not only service but delivering on promises, but this is not the case. Some customers have become a lot more careful on value for money but overall there is not as much around this year for them to spend.

· Their "on-the-road-guy" is more willing to spend time with you wanting to be helpful. Someone else with whom I hardly deal with, sent me a price catalogue without my asking for one.

· I have always found most of the reps to be very helpful. I do feel that they get let down a lot by the mistakes made back in the office. I have been in business 15 years and have noticed lately that mistakes in processing orders correctly and even sending them to the correct place is becoming more and more frustrating. This is not just one company but a few of them. Why is this so? In regards to demanding customers.... they are certainly making sure they get their moneys' worth by asking to see more options, additions, changes to artwork. I find I am spending far more time doing additional artwork that was not covered in the quote.

· When times are tough, customers always want more bang for their buck. Suppliers are more desperate for sales, so they tend to be a lot more responsive as well. Having said that, what tough times are you talking about? Things are booming for us.

· The suppliers are always pretty good with help when needed. As for the customers, I find the demanding ones are always p---ks to deal with no matter what the economic climate. Suppliers are obviously feeling the downturn like everyone else and seem keen to assist where possible. Customers definitely are more demanding - especially with time frames for getting work completed. I find they are also more demanding with pricing. 2nd question here: Suppliers more helpful? No, most are fixed in their ways so could be improved. Customers more demanding? Yes, on cost and deadlines.

· AVS were absolutely outstanding through the economic slow down for me, while other suppliers were ramming their prices up and up on stock they had already paid for and blaming the US


dollar. AVS kept their price the same and I think it makes the difference between survival and slow death. On the flip side, customers were looking for a cheaper option which is not recommended, for us our prices are already low and to go cheeply on a display is not an option. I would rather not do a job than do a job that looks like rubbish and have my name attached to it. DC

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ITEX Event Delivers BIG

ITEX, the mega trade show for office technology and document solutions, clearly hit its mark with a solid turnout in March for its 10th annual event at the Las Vegas Convention Center. Despite a challenging economy more than 2,600 C-level decision makers: Dealers, VARs, ISVs, manufacturers, consultants and business owners arrived to network with exhibitors and attend the over-crowded education sessions. From managed print service programs to understanding key benchmarks, ITEX presented credible go-to-market strategies while spotlighting innovative advancements in office technology.

Each year ITEX researches important trends and platforms in an effort to deliver the latest opportunities to "hybrid dealers," helping them to expand their core offerings in order to experience better revenues. Notably, 25 education sessions and two dynamic MPS forums were led by key vendors, OEMs, dealers and consultants. Booths tallied 170 exhibitors including two resource pavilions for printer/copier hardware, networked software solutions, managed services, wide format, office supplies and more. The 2011 show will rotate to the East Coast for a collective show in Washington, DC. For more information visit www.itexshow.com or www.imagingnetwork.com DC

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