JANUARY 2012

General News Starts Here and is for everyone: Graphic Arts Dealers and wideFormat-signSupply Distributors


PUBTALK - o.mike fichera

Dear Editor

Product Focus ­ Opportunities for Dealers in Binding & Finishing: growth, profit & new markets ­ by Don Goldman, ConsultWare

Dealer Help Line

Bill Farquharson's Monthly Audio Sales Tip

Dealer News

Business News

National Yellow Pages

Dealer Communicator's Seminars In Print / For The CEO / Five Things Entrepreneurs Can Do to Prepare for 2012 ­ by Ruben Estrada

Dealer Communicator's Seminars In Print / Leasing / I'm Ready.... Send Me In Coach ­ by Mary A. Redmond

Do You Know Warranties? ­ by Allan P. Hillman

Sales Corner ­ Be Prepared! ­ by John Boe

Marketing Tips For Dealership Owners ­ by Jack Crowley



News For Wide Format Sign Supply Distributors


Wide-Format Digital Graphics Industry: New Directions & Growing Possibilities ­ Q & A With Four Industry Leaders ­ by SGIA


New Trends in the Graphics Installation Community ­ by Rob Ivers, Rob Ivers, Inc.

New Technologies: Driving Growth In Wide Format ­ by Tim Greene, InfoTrends

Creative Selling in Tough Times ­ "Here Is What I Want From My Dealer" ­ by Dave King

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PUBTALK


When President Kennedy was assassinated in 1963, the news was spread by radio and face-to-face and took awhile to get


around. However, Steve Jobs passing spread like wild fire instantly. The Internet made the difference.

If You Sell (anything), I Urge You To Read This...


Tweeting, blogging, instant messaging, and app'ing - if that's a real term - have definitely connected us to more people in this high tech era. BUT...these activities also have separated us from making deeper, more intimate connections with our customers.

Being engaged with customers, employees, and sales channels is so important in business. Breaking through the technological
cocoons all of us have build around ourselves and creating meaningful experiences that positively affect these audiences is crucial
to the success of all organizations. I mentioned Steve Jobs a few lines up...under his leadership Apple developed a workforce and customer base that is fully engaged with its brand.

With this said, and not to make this editorial seem like advertising for my company's marketing efforts for connecting dealers with their manufacturing vendors, but if you've missed the boat about what we do.... with people like Steve Jobs and others, we've learned one thing if nothing else, manufacturers don't have to be giants with budgets in the billions to create a greater connection to their channel. The 14 words above in bold color is how "manufacturers" make it happen without the billions-for-marketing! I welcome your comments.... 1-800-327-8999.


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Dear Editor

Dealers Need To Know . . . .


O. Mike,

In response to your survey, we have seen the progression to more shorter print runs and faster turnaround times. This dynamic is right in the wheelhouse of many commerical printers who are well-suited to providing proofs, samples, and short-run work all with good customer service. A commercial printer is in a position of strength by utilizing wide-format devices with the option of lithography for longer runs. As such, some commercial printers have become very competitive with progessive sign shops and screen printers.

Evan B. Cambray, National Category Manager, Graphic Systems, PaperlinX Canada Limited


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A few years ago one of the major news magazines forecasted that there will be no need to buy printing any longer since offices can use the new high speed digital equipment to do their color printing as they need it. These comments were the basis of a private study done by one of the digital equipment manufacturers to see how they can capitalize on this pronounced trend. Through surveys and discussions the truth came out. If all company printing was one or two sides of 8 1/2 x 11 sheets stapled together, the home/office digital printers could be used for a modest amount of the volume. But the survey also revealed that marketing materials, corporate brochures , product instructions, cards of all sorts, along with a host of other collateral and instructional materials needed cutting, folding, stitching, binding, punching and other finishing beyond collating and stapling. Most offices are not willing to spend the money and staffing to handle the finishing. Plus, they see this equipment as being labor intensive and costly. Conclusion: printing is not just putting ink/toner on paper. Print shops are still safe ­ for the moment.

However, like many predictions things change. One of the changes in the printing industry is that more attention is being put into developing easier to use, cost effective and highly productive binding and finishing equipment. Dealer Communicator took a look at what is going on in the post-press world.

Much of the talk at the recent GraphExpo as well as promotions on the upcoming Drupa show are around ink jet printing and other new digital printing technologies. But the reality is that the binding and finishing equipment are equally prominent at these shows and are a significant part of the digital print world. At the last shows we have attended, significant space was given to finishing equipment of all types, sizes and functionality. There is a significant emphasis on using technology to improve setup times, increase speeds, yield better production accuracy and provide more inline automation. Older, less efficient bindery equipment is giving


way to improved, less labor intensive machines. The opportunities for dealers are huge!

Supporting my observations, I just received a newsletter from bindery expert Don Piontek, (Digital Finishing Digest) with his prediction for 2012. He says, "The focus will be on finishing. We've been hearing about ink-jet presses for the past three-to-four years, and they have been a transformative force in the printing industry. But a printed product has no value until it's been converted into a finished piece. There are a lot of sales people selling digital print systems who have minimal knowledge of print finishing (just as there are many who are also knowledgeable). My message to everyone selling digital print is; become a finishing guru. Your future depends on it."

Piontek points out that as run lengths in the offset world have shortened and more work is shifting to digital presses, manufacturers have concentrated on more automated set-ups using touch screens and getting instructions through JDF connections from print management software or imposition programs. He also points out that the name of the game is in reducing labor costs, especially in the high end of binding equipment. including guillotine cutters, folders and binders. We are also seeing new binding equipment that can be connected inline to digital presses including the new high speed inkjet machines.

The term "automation" is often misused when discussing equipment. Often a better term is power assistance such as using a touch screen computer to enter size, weight, caliper and other specifications to setup the folder plates or stitcher pockets in the offset/offline world. Automation can also refer to efficiency for handling specific tasks that result in labor reductions, improved productivity and less waste.

Production improvement is not just limited to major binding equipment but can be applied to a range of other devices. One major manufacturer of smaller and table top binding and laminating equipment is Akiles Products Inc. (www.Akiles.com). Dealer Communicator discussed this topic with Luis Hsu of Akiles. He indicated that his company has been working on adding more automation into their products. As an example of where they have added automation is in their FlexiCloser wire binding closer where the machine automatically cuts the wire to size and closes it. He added, "while this seems like a simple feature, the improved productivity has helped our dealers sell to offices and a range of digital printers including a major office supply company's printing operations where the devices need to be simple to operate and are trouble-free." The addition of features and functions to simplify the setup and running of their machines is the focus of Akiles.

Another binding manufacturer with an eye out for increasing productivity is PVC Spiral Supply (www.pvcspiralsupply.com). PVC is a major manufacturer and supplier of coil binding equipment. One productivity innovation they offer is the SlanTIS Binding Sleeve used to facilitate the coil binding of thick books. Again a simple idea that simplifies and speeds up the binding of coil bound books. This is another product that fits the non-traditional print market giving the dealer not only machine sale opportunities but that of selling binding materials as well.

It is interesting to note that in the "good old days" binding equipment was treated as a necessity and typically the age of the equipment often in the double digits. Then when buying new or replacement equipment the emphasis was more on the cost of the equipment and maybe operating cost than throughput. Today, shorter runs and more competitive pricing has made many printers realize that they need quicker setups and minimum crewing with the run speed less an issue.

In an On Demand newsletter article by Mark Hunt, Director of Strategic Alliances for Standard Finishing Systems (www.sdmc.com) entitled "Using Bindery Automation to Combat Rising Costs and Declining Margins", he pointed out the benefits of automating a bindery. Hunt predicts that you will see higher and higher levels of digital controls that will become the defacto standard in the bindery just as it has in the print production. He also reminded us that other industries have embraced computer integrated manufacturing (CIM) where instructions and specifications are entered into the management system and used to facilitate setups and operating efficiencies. To back up this point DC had discussions with a number of printers on how they are transforming their businesses, automation and lean manufacturing are on the top of the list.

From the graphic arts dealer's standpoint selling binding and finishing equipment and supplies has significant growth and profit potential. DC asked manufacturers and dealers some questions on what the market is looking for in finishing equipment and who is buying this equipment.

Michael L. Pender of Supply 55 (www.supply55.com), a producer of products sold through dealers to the sign, screen and graphics art trade, provided these observations: "End-users are looking closely at the price performance ratio of equipment as well as ease of use and whether or not the equipment can improve their overall profitability." Asked what is selling today and who is buying the products he responded: while our traditional screen printing and sign making customers are still our mainstream we are also selling to graphic artists and large inplant users. He commented, end-users are looking closely at the price performance ratio of equipment as well as ease of use and whether or not the equipment can improve their overall profitability.

Luis Hsu of Akiles, selling more traditional binding and finishing equipment is seeing growth in the office and quick printing market. The great part of graphic arts dealers selling equipment to offices is that it opens the door to selling consumables like binding wire, covers and other materials used in finishing. The opportunity to sell other post-press equipment is also a plus.


DC also got some insightful comment from Bryan Sachs of Precision Graphics Inc. (www.precisionwi.com) a graphic arts dealer in the upper Midwest. Based on his observations and experience he commented, "all printers, regardless of how they classify themselves (offset, digital, inplant, etc...) are faced with the same task of reducing both labor and waste. Automation is the key to both those tasks not to mention it plays into the hands of our ever changing workforce which is increasingly more adept at navigating a touch screen versus an old fashioned tool box." Further he said, "Automation continues to be the common thread that runs the gamut from tabletop to full blown production systems and everything in between and in some processes, such as folding, can often times mean the difference between profit and loss".

In previous editorials Dealer Communicator has told dealers to think beyond equipment and supplies and think of yourselves as service providers as well. That is, understand technology trends and help your customers develop improved work flows along with supporting their changes into digital printing. The same message is pertinent to binding and finishing. As your customers move to digital based technologies and look to put in more lean manufacturing methods they often do not understand their opportunities in the post press area. Smart dealers will become expert on this end of the production line and will be a valuable asset to their customers. Also, as indicated in this editorial there are other markets such as the office or inplants that do not know how graphic arts dealers can benefit them. Finishing equipment is a way to open the door to this market.

Author: Don Goldman is the principal of ConsultWare, Inc. a Boston area based graphic arts management and technologies organization. He provides services to major printers, dealers and manufacturers in the areas of prepress technologies, digital printing, production management including estimating, scheduling and computer-based management information systems as well as overall information flow and operating proceedures. Don is a well-known speaker, author, and printing industry educator and is a recipient of the NAPL Technical Leadership Award. He can be reached at: consultw@aol.com.

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53.7% Of All Dealer Calls To The Dealer
Communicator Office Are For Help To Find
Products For Their Customers ­ WE'LL DO THE SEARCH....YOU BE THE HERO. Click link below for inquiry form.
email: helpline@dealercommunicator.com



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* 15 SECOND SALES TIP
Bill Farquharson's Audio Sales Tips are emailed weekly to subscribers. The Hot Link below will take you to this month's Sales Tip at the AspireFor, Inc. website. While there, enter a subscription to receive Mr. Farquharson's weekly editions.
(Click Here To Listen To Audio Sales Tip)


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Des Plaines Office Equipment Receives 2011 Elite Dealer Award
National industry publications selects Chicago firm as one of 40 outstanding dealers across U.S. Des Plaines Office Equipment (DPOE), the Chicago area's leading provider of office equipment solutions since 1955, has received the 2011 Elite Dealer Award


from The Week in Imaging, a national e-zine which each year seeks nominations for and then selects top office equipment dealers from all across the United States. Editor Scott Cullen said, "This is an award that honors the best and the brightest in the dealer community. In narrowing down our selections we focused on growth, innovative marketing and sales programs, community leadership, and leadership within the industry. What we've settled on are a group of dealers who we are proud to call Elite." There were only 40 dealers nationally who qualified for this designation. This is the fifth year that DPOE has been selected for this award. "This is one of the more sought-after awards within our industry because the competition is so intense," said Chip Miceli, President of DPOE. He added, "We understand the importance of staying at the cutting edge of technology and are pleased to be recognized in this way."

Advantage Sign Supply Adds HP Latex Printers
Sign industry equipment and supplies distributor Advantage Sign Supply, Grand Rapids, Mich., has added the Hewlett-Packard HP Latex Printers to its line of wide format product offerings. Both printers employ innovative latex printing technology for vivid, durable prints on a wide range of media including vinyl, fabrics, paper, film, and low-cost uncoated options. Great for indoor and outdoor applications such as vehicle wraps, wall murals, event banners, and P.O.P. posters. The L26500 is 62" wide while the L28500 can print widths up to 104". Prints are dry and ready to finish or use immediately after printing, and no special ventilation is required.

Global Garage Launches Parts Depot
Global Garage, Louisville, Colo., a leading online marketplace for buying and selling used wide- and grand-format printing equipment, announces the launch of its Parts Depot division an online store for new and used industrial printer parts and accessories. Parts and services are currently available for EFI-VUTEk, Agfa, HP Scitex, and Zund equipment. The site can be searched in a user-friendly format. Other manufacturers will be added based on customer feedback. "We make it as easy as possible for customers to find what they're looking for," says Mike Altreuter, president of Global Garage.

Graphics One and Condé Announce Agreement
Graphics One, LLC, Burbank, Calif., a distributor of innovative digital imaging products, and Condé Systems, Mobile, Ala., a supplier of dye sublimation and transfer products have joined forces to distribute the newest professional LED transfer printer: the GO UNO. Combining cutting edge transfer technology and value pricing, the first professional LED transfer solution, the GO UNO LED transfer printer will be available in the United States only through Condé's distribution channel. The best value in tabloid printing, the UNO excels specifically in printing transfers, but also prints documents in letter, tabloid, and 52-inch banner formats in unequaled GO eColor. Even with a compact design and small footprint , the GO UNO's proven LED platform enables tabloid color printing with denser imaging for transfer than a traditional LED printer.

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John Grimes, An Active Supporter Of Quick Printing Magazine Passes Away
John owned Beacon Printing in Waldorf, MD. during much of QUICK PRINTING's first 20 years. Beacon was among the largest single quick print shops in the country. John was 68.
For more information, contact our office at 800-327-8999.

Ryobi Press Parts And Consumables Now Available Form Ferrostaal
Ryobi press parts and consumables available for immediate shipment to printers across North America. Information is available by calling Ferrostaal at 281-741-6700 or by e-mail at usaparts@ferrostaal.com. Parts and consumables are also now available for order through Ferrostaal's network of independent dealers. Ferrostaal Equipment Solutions North America is the exclusive supplier of Ryobi printing presses in the U.S. and Canada.

Mark Allen Has Passed Away
Mark Allen, 50, creative director for Dallas-based MultiCam Inc., has passed away. Allen, a talented artist, had worked with the CNC cutting system manufacturer for eight years, and lost his eight-month battle with lung cancer on Dec. 3, 2011. During his time with the company, Allen continued to produce amazing work, including the 2011 MultiCam greeting card, the company says. "All of us will miss Mark," says John Harris, director of sales and marketing. "He was a great team player, and his creative talent contributed significantly to both our Corporate and Technology Center marketing programs." Allen had more than 25 years of graphic design experience, before joining MultiCam in 2003.

Vista System Appoints Vice President
Modular signage system manufacturer Vista System, Sarasota, Fla., has announced that Danny Schneider, formerly head of business development for Vista, has been appointed vice president of sales and business development for Vista System. As V.P.,


Schneider is now charged with managing the group's international sales force as well as overseeing the continuous expansion achieved by the Business Development Division. Schneider has been with Vista System since 2005; and during this time he earned two masters degrees (MBA and MS in Marketing) from the Zicklin School of Business (NYC).

AIMED Invites You....
AIMED (Association of Independent Mailing Equipment Dealers) invites you to experience the opportunity to network and exchange ideas with other top professionals in the industry at the next educational, fun and informative conferences this year. The next scheduled conference is April 25-28 in Annapolis, MD. Contact Rick Chambers at rick@aimedweb.org or by phone to 816-994-3328 or visit our website at www.aimedweb.org.

Announcing the 2012 Binding Industries Association Conference
Printing Industries of America is proud to announce that the 2012 Binding Industries Association (BIA) Annual Conference will be taking place June 4-6, 2012, in St. Louis, Missouri. This signature conference is designed to bring together management from trade binderies, graphic finishing, information packaging, custom loose-leaf manufacturing, and the suppliers to those industries. This conference will provide companies with the resources, tools, and insight they need to succeed in the future.

The 2012 BIA Conference offers more than a dozen sessions, informative round-tables, plant tours of Eric Scott, Silvanus Products, and Wrap Ups Inc.

A few examples of the sessions are:
· So What? Why You? Who Cares? What Makes You Unique from all the Other Choices?

· Teambuilding with Emotional Intelligence: Building a Better Business By Building A Better Team

· Survival Speech: Are You Communicating Effectively?

· On the Horizon: Future Trends for Our Industry


This conference provides an atmosphere and insight to help a business identify and take advantage of trends on the horizon. The 2012 BIA Conference is an asset for binderies, graphic finishers, and custom loose-leaf manufacturers. For more information, pricing, and to register for the conference, please visit www.printing.org/biaconference or contact Justin Goldstein at jgoldstein@printing.org or call (800) 910-4283 ext. 806.

BindRite Dealers Meeting
BindRite Dealers Associations next annual meeting will be in Palm Desert in April. For more information contact Al Boese, executive director at: al.boese@bindrite.com or call: 847-283-0970. BindRite president Lyle Moreau, National Index, Bindery & Supply made this comment, "Our network is making a significant contribution to the fast paced 'Digital Print on Demand' market space by presenting print finishing products from the world class manufacturers we represent."

Blanchard Announces New President
The Ken Blanchard Companies, a global leader in workplace learning and leadership development, has announced that Howard Farfel has been promoted to the role of President to lead Blanchard into a new phase of growth and innovation. Mr. Farfel, who recently served as Executive Vice President of Sales and Marketing, takes over as President of the company effective the first of the year. "Howard is a strong, values-led leader and has been a significant contributor to this organization," said Mr. McKee. "He will be instrumental in continuing our momentum going forward, and we're confident that he will help Blanchard strengthen our organization, increase its impact with clients, and help create many new and valuable opportunities for our associates and partners in the coming years."

Free Expo Theater, Special Bonus Sessions, Live Events On GOA 2012 Show Floor
Graphics of the Americas Conference & Expo (GOA) is the one-stop event of 2012, where attendees rendezvous with the world's foremost experts to see the latest in printing and graphic arts technology, live. Many free events are being offered to show attendees, and, for a limited time, complimentary attendee passes can be accessed on the GOA website. GOA takes place March 1-3, 2012, at the Miami Beach Convention Center. A sampling of show floor events at GOA 2012 include: The Expo Theater · Direct-to-Garment Center · Wide Format Print Shop Live! · Vehicle Wrap Center · Vehicle Wrap Cup · Bonus Sessions that focus on technology trends. George Ryan, GOA president, says, "You will be hard-pressed to find another conference and expo that offers as many myriad learning opportunities in such an exciting format - not to mention at no cost - as GOA."

ID Thieves and the IRS
Every year thieves wait in the wings for information they may use to file fraudulent forms with the federal government. This allows them to report wages never earned and receive returns for hours never worked. Tax-related ID thief has increased dramatically since 2009. Report can be found in U.S. Government Accountability Office "Taxes and Identity Theft", May 2011.


How To Avoid Tax Identity Theft
· Secure your tax returns. Be sure you are on a secure Internet connection with an anti-virus system. Look for the "s" in "https" in your browser's address bar.

· Find a qualified tax preparer, one that is licensed, affiliated with a professional organization, or listed with the Better Business Bureau, the state board of accountancy, or another trusted institution.

· Watch for correspondence from the IRS. The IRS will not initiate contact with you through email, so never provide personal financial information to emails claiming to
be from the IRS.

PROTECT YOURSELF and YOUR COMPANIES.

Printing Industries of America Celebrates 125 Years
Printing Industries of America, which formed in 1887, is pleased to announce that 2012 marks its 125th anniversary as an association. To help celebrate this milestone, a new logo and webpage have been created. The webpage will highlight not only the history of the organization but also the future of print and Printing Industries. Video and audio pieces featuring industry experts will be developed to capture their view of print's past and its future. Celebrations will take place throughout the year, including one at Printing Industries of America's booth at GRAPH EXPO 2012. "It's important to look at our history to not only see what we've accomplished, but to learn from our past," Michael Makin, CEO of Printing Industries of America, said, "This association has grown and evolved over the years to nurture printers as they've embraced change in the industry, and we're excited to look back and explore our rich history. There's certainly a lot of information to glean from the past 125 years."

Printing Industries of America was born out of a constitutional convention held in Apollo Hall in Chicago, Illinois, to help assuage the printing industry's competition and labor problems. Then known as United Typothetae of America, the association defined a mission that it still carries to this day: exchanging information and assisting each other where necessary. Over the last 125 years, Printing Industries of America has grown to provide state-of-the-art research, hands-on training, economic insight and helped spread the value of print. This anniversary celebration will look at those facets and educate members of the industry with key insights and a storied history of how Printing Industries of America has evolved to what it is today as well as what it will be in the future. If you have a memory or comment you want to share with Printing Industries of America, contact Dan Tallarico at dtallarico@ printing.org or include the hashtag #PIA125 on social media. For more information about the anniversary, visit www.printing.org/125years.

Dan Cronin
Dan Cronin formerly of Fiberweb PLC, has established a Certified Veteran Owned Small Business. ExcelWipe LLC specializes in disposable Wipes targeting government, military and commercial markets. Dan has assembled a number of qualified wiping cloth manufacturers and converters and has a full product line including products to service the offset, flexo, digital and ink jet markets. Products include; press wipes, lint free/clean room wipes and cheesecloth. Contact dan@excelWipe.com

Brice Joins Executive Team At INX International
Digital printing ink manufacturer INX International Ink Co., Schaumburg, Ill., announces that Michael Brice has joined the company as director of business development. Brice has 26 years of experience in the printing ink industry, most recently working at Squid Ink, a company that specializes in the manufacture of high quality industrial ink for the packaging industry.

PrinterEvolution Launches
Industry veteran Kevin Sykes has teamed up with Greg Lamb, CEO of Louisville, CO.-based Global Imaging to form a new company called PrinterEvolution, which is now offering the Evo33 Series of after-market performance upgrades for grand format printers. These upgrades are designed to take a quality chassis and bring it to specs that outperform the most expensive industrial printers on the market today, for less than $200,000. Now business owners can leverage their original investment and at the same time be truly "green" by recycling their old printers and using a choice of ink options, all of which are greener than the original inks being used in their current printer. "This is unprecedented in the industry," says Sykes, CEO of PrinterEvolution. "We've taken the old reliable chassis of the Vutek 3360, by far the most popular three meter printer ever sold, and updated it with new technology that is better than anything available on the market today." Technicians will come to the shop and update an existing printer by removing all dated and discontinued components and replacing them with the new components that will deliver speeds, resolutions and environmentally friendly ink options that are better than the most expensive printers on the market. If prospective clients don't have a 3360, PrinterEvolution will have in stock or will locate and install a fully upgraded Evo33 printer in their facility.

Printing Industries of America Announces 2012 Officers and Board of Directors
Printing Industries of America is pleased to announce the election of its 2012 Officers and Board of Directors. The installation ceremony took place on November 13, 2011, at Printing Industries' Fall Administrative Meetings held in Miami Beach, Florida. The following individuals will serve on PIA's Board


through the end of 2012: Chair of the Board; Laura Lawton-Forsyth of Lawton Printing, Inc., Spokane, WA. · First Vice Chairman; Timothy J. Burton of Burton & Mayer, Inc., Menomonee Falls, WI. · Second Vice Chairman; Jeff Ekstein of Willow Printing Group, Concord, Ontario · Secretary; David A. Olberding Phototype, Cincinnati, OH. · Treasurer; Michael S. Wurst, of Henry Wurst, Inc., Kansas City, Mo. · Immediate Past Chairman; Michael Keene of John Roberts Company, Minneapolis, MN.

Also joining the board of directors in 2012 are Jules Van Sant, affiliate representative on the board from Pacific Printing Industries Association; Robert G. Cullum, Jr. representing Printing Industries Alliance (PBR Graphics); Norvin Hagan representing Printing & Imaging Association of Georgia (Geographics Inc.); and Hal Stratton, representing the vendor community, (Komori).

Paul Willems Signs Up
Ilford, manufacturer of inkjet paper and printing media signed up Paul Willems as the company's CEO/chief executive officer and director of global sales. You may recognize his name as he held the position of CEO at GMG Color.

BERTL's Best Awards To Konica Minolta
Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta) today has announced that BERTL Inc. (BERTL) has awarded multiple Fall 2011 BERTL's Best Awards to Konica Minolta, including the following: · Best Production Line of the Year - bizhub PRESS C8000, bizhub PRESS C7000, bizhub PRO 1200. · Best Professional MFP Security Service - Konica Minolta bizhub SECURE. Since 1995, the "BERTL's Best" Award recognizes the best device, software and product lines in the digital imaging marketplace that were launched during the year. The categories are based on desktop, workgroup, departmental and production work environments. This is the fourth time in 2011 that Konica Minolta has received accolades from BERTL on behalf of their award-winning production print portfolio.

Madonna of the Candelabra
Decorate holiday correspondence with a postage stamp that pays tribute to a masterpiece with the Madonna of the Candelabra by Raphael. It is the Christmas stamp for 2011. MACtac supplied the pressure-sensitive adhesive label materials for 600 million of the 44-cent first-class stamps issued. In 1508, Raphael, born Raffaello Sanzio, was summoned by Pope Julius II to Rome, where he spent the last years of his life inspired by bursts of activity. The masterpieces he produced there, including the painting reproduced in this stamp, date to around 1513.

New Printer Company Launches
A new printer manufacturer exhibited for the first time at the recent SGIA trade show in New Orleans. Moultonboro, N.H.-based Novus Imaging Inc. describes itself as an environmentally focused grand-format printer and ink company. The firm has introduced a new, patent pending, three meter hybrid printer and an epoxy and water-based ink technology that is described as a green replacement alternative to UV inks. Novus Imaging was founded by industry veterans Kevin Sykes and Mike Mills, who are proud of their new technology and the company's goals. "Our printer is state of the art and our ink technology is unprecedented in the market," says Sykes, the company's president and CEO. "Our focus is to bring cost efficient, environmentally sound solutions to business owners while maintaining high quality and excellent results."

Fletcher-Terry Moves To New Facility
Cutting equipment manufacturer Fletcher-Terry Company LLC, has announced that the company is relocating to a new operating and manufacturing facility in East Berlin, CT. The new 47,000 square-foot facility will house its manufacturing, warehousing, sales and marketing, customer service and the senior management team. The new facility will feature a product display area allowing Fletcher's distributors and customers to experience firsthand the performance value of Fletcher substrate cutters. DC

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BINDING MACHINES · Akiles Products, Inc. · Ph: 800-453-3997 · Fax: 909-923-2003 · www.akiles.com

COATERS: UV · Al's Co UV Curing Equipment Inc. · Ph: 909-590-4142 · Fax: 909-590-4241 · www.alscouv.com

COIL BINDING MACHINES · PVC Spiral Supply · Ph: 800-461-9301 · Fax: 208-377-9301 · www.pvcspiralsupply.com

COIL FORMING MACHINES · PVC Spiral Supply · Ph: 800-461-9301 · Fax: 208-377-9301 · www.pvcspiralsupply.com

DIE-CUT PAPER PRODUCTS · Zapco · Ph: 800-429-6515 · Fax: 800-445-8052 · www.zapcopaper.com


DIGITAL PRINTING SYSTEM ­ ENVELOPES · PSI Engineering · Ph: 800-774-5758 · Fax: 905-858-3615 · www.psiengineering.com

FOLDING MACHINE PARTS · Manufacturing Directions · Ph: 800-634-0034 · Fax: 937-585-5209 · www.folderparts.com

INKJET INKS · Van Son · Ph: 800-645-4181 ext: 121 · www.vansonink.com

LAMINATORS · Akiles Products, Inc. · Ph: 800-453-3997 · Fax: 909-923-2003 · www.akiles.com

MAGNETIC MATERIAL · New Force Magnetics, Inc. · Ph: 303-565-3760 · Fax: 303-565-3762 · www.newforcemagnetics.com

MAGNETIC MATERIAL · Master Magnetics, Inc · Ph: 1-888-293-3534 · Fax: 303-688-5303 · www.magnetsource.com

MAGNETIC STRIP · New Force Magnetics, Inc. · Ph: 303-565-3760 · Fax: 303-565-3762 · www.newforcemagnetics.com

SPIRAL BINDING SUPPLIES & EQUIPMENT · PVC Spiral Supply · Ph: 800-461-9301 · Fax: 208-377-9301 · www.pvcspiralsupply.com

MANUFACTURERS

List Your Company In The National Graphic Arts Yellow Pages In Both The Print & Internet Editions of

Dealer Communicator
$65 per Month

1-800-327-8999

pat@dealercommunicator.com

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Five Things Entrepreneurs Can Do to Prepare for 2012


the 5 things.........
* Create a Strategic Plan
* Review your mission statement
* Look at your marketing plan and goals
* Set a new sales goal
* Review your product and look for growth areas


December marks the beginning of the holiday season and the time of year that entrepreneurs will begin addressing their business concerns for 2012. As you read my remarks, keep the following thought in mind; Thinking is good. Doing is the action that leads to success.

Here are some of my tips for your success in 2012.

Create a Strategic Plan. All successful Entrepreneurs are working off a 5 year Strategic Plan and assessing where they are in that plan. This comprehensive planning takes an outside professional facilitator to administer and the outcome should be an actionable list of High Impact Initiatives designed to move closer to that 5 year goal. If you are not working from a 5 year strategic plan, the real question is; "should you be"

Review your mission statement. A mission statement is your Strategic Direction for the company and should be reviewed annually. I urge you to write a written mission statement to address the following: Who you are, What you do. Who you serve. How you serve them and, most importantly. What you do that sets you apart from your competition. If, in review, you learn that your company is no longer complying with one or several elements of your Mission statement, then it is time to either rewrite the statement or to modify your business model back into compliance.

Look at your marketing plan and goals. Review your marketing plan. Discuss if it met your goals, and if it was effective. Or, as for some readers, develop a marketing plan. Whether its word-of-mouth, paid print and internet advertising, or public relations activities, evaluate last year's strategies and decide if you need something different for 2012.

Set a new sales goal. When you are looking at projections for 2012, you also need to be able to measure goals. Setting goals is a great way to measure how well your sales team is doing. Be care


ful not to set unrealistic goals that can lead to burned out and frustrated employees.

Review your product line and look for growth areas. Do you foresee increased demand, or is there going to be a lull in demand? Is your product(s) in danger of being phased out, and demanding you search for other products, a different market. Alternatively, there may be accessories that can be sold alongside your product, for example, laptop bags to go with laptop computers. Dealers know how to brainstorm with other dealers and business associates in search of new revenue streams. At this year end, take the time for reflection and brainstorming. It's a great way to hit the ground running -with a plan- in 2012.

Written by: Ruben Estrada, President/CEO Estrada Strategies Franchise Inc. A National Network of CEO Coaches. We help the small to mid-sized business owner to think, act, and perform like successful CEO's. www.EstradaStrategies.com - or - 909-476-3510

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I'm Ready...Send Me In Coach

by Mary A. Redmond


Ready for the Big Game? Not the Super Bowl. Are you ready for the sales game? Are you prepared for the challenges, hurdles and victories in your 2012 personal Sales Super Bowl? Don't wait until the economy recovers. You're not a bench warmer. Be a key contributor to your company's success. If you didn't track when your customer's lease ends, that's no excuse to avoid contacting a company.

For at least eighty percent of the US, it's cold during January and February. If you're like me, the cold and snow is an excuse to avoid sales calls. No one wants to see me on a snowy, freezing cold day. However, your phone works. Even though your car may not be able to pile-drive through snowdrifts and traverse treacherous black ice covered roads, prospecting calls are always in season.

If you're tired of the economy, and no longer want to see the same results as in prior years, join me in a challenge for 2012. We'll have to make behavioral changes to see new results. Let's make 2012 one of our best years ever.

Take five steps with me.
I will make more "warm" prospecting calls. A warm call is one that is a result of some prior communication. Warm calls may be the result of a chance meeting at a networking event, a former customer that slipped through our sales net, a referral from a current customer or someone who has received one of company marketing letters.

I will prepare a series of well-written marketing messages.

I will commit to make a specific number of marketing calls each week. How many calls is the right number? It's different for each of us. Write a goal that is consistently achievable. Powerful results come from consistent calling efforts and a written goal. Hold yourself accountable and reward your successes.

I will create a three step follow-up process for those I meet face-to-face. The process must be easy to put into place or the temptation to abandon the plan will hit by February.

For everyone from whom I collect a business card, I will: Send a brief note or email within 3-5-days of meeting them. Personalize the message. Add a detail from your conversation. Form letters are a waste of time. In 2012, we must do that which is unexpected.

The second contact includes your company qualifications as it relates to your ability to solve the prospect's biggest problem. All communication is from a customer's perspective focused on needs and the outcome that comes with your solution.

Step three is a phone call. The message is problem and solution oriented. Ask open-ended questions. No drive-by spontaneous visits allowed.

We will have an improved 2012 if we work this plan together. Let me hear from you when you hit a bump. I'll be on the journey with you.

Copyright 2011, Independent Lease Review, Inc retains all rights.

Mary A. Redmond provides highly specialized information for corporations, managers and dealers who negotiate and manage leases. With 28 years in the leasing industry, including 21 working for the largest leasing companies in the U.S., Mary knows leasing. You may reach Mary at 913-422-7775 or mary@reviewyourlease.com DC


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Do you know WARRANTIES?

By Allan P. Hillman
Warranties differ. The commitments of the manufacturers to honor their warranties differ. And, your ability to make your customers happy and your bottom line profitable differ. There are obstacles to that goal, but opportunities for profit, customer goodwill and future sales do exist.

Warranties are of two kinds: "express", which means that they are set forth in the written warranty provided to customers, and "implied", which are part of every sale unless the manufacturer "excludes" them. The principal implied warranties in the Uniform Commercial Code are (1) of merchantability and (2) of fitness for a particular purpose.

Goods are merchantable if they are fit for the ordinary purposes for which they are intended, are adequately packed and labeled, and conform to what is stated on the container and label.

"Fitness for a particular purpose" means: Where the seller at the time of contracting has reason to know any particular purpose for which the goods are required and that the buyer is relying on the seller's skill or judgment to select or furnish suitable goods, there is, unless excluded or modified under the next section, an implied warranty that the goods shall be fit for such purpose.

The manufacturer cannot "exclude" either of these implied warranties without doing so in "conspicuous" language, as in all capitals or in a different color. I have seen some contracts in our industry that do not fulfill that requirement.

OK, what about the meat and potatoes, or....your time and money? Manufacturers need not provide warranties, and when they do, they can be as limited as the manufacturer desires. Obviously, as a matter of customer relations, the manufacturer wants to be at least reasonable. Your contracts contain warranties about return, repair, or replacement of goods if there are defects in workmanship or material. The customer needs to properly maintain the product, and needs to seek the service within a set period of time. Some manufacturers require the dealer to pay for the freight costs for returning faulty parts and for receiving replacement parts.

All or almost all manufacturers' warranties expressly state that the warranty extends "to parts only and does not include labor," or "this warranty does not include the cost of labor...to replace defective components" and does not cover "wearable and consumable parts."

The NAGASA Model Manufacturer-Dealer Contract (NAGASA Standard 2005-1), available from "The Dealer Communicator," strikes a balance: "Manufacturer shall warrant its products to Dealer and consumers subject to reasonable business limitations, customs, practices and maintenance/service requirements and shall not exclude the implied warranties of merchantability or fitness.

Manufacturer shall promptly compensate or reimburse Dealer for excessive warranty service provided by Dealer which is necessitated by defective products, parts, equipment, or designs, upon submission of reasonable proof of rendering such excessive service by Dealer." ­ What is "excessive" is the issue. And manufacturers have not readily used the "Model" warranty.

OPPORTUNITY FOR DEALERS TO ADD TO THEIR BOTTOM LINE.
Nevertheless, savvy dealers see in this problem a profit opportunity. Make sure the consumer is fully aware of the manufacturer's policy. Then sell the consumer a service contract. Dealers have used (1) thirty to ninety day labor warranty agreements, (2) "value-added" installation packages costing a bit more but containing labor for a limited period of time, and (3) a variety of annual labor support contracts or preventive maintenance contracts.

In this way, customers know that you run an honest business and are trying to be reasonable to their needs and expectations as well as earn a reasonable return for your services. The end result is to have a happy customer that is a repeat customer!

Allan Hillman drafted the Model Manufacturer-Dealer Contract (NAGASA Standard 2005-1). He is Chair of the Connecticut Franchise, Dealer and Distribution Law Section, was Chair of the same section in Maryland, and for several years was Associate Editor of the American Bar Association Franchise Law Journal. He specializes in dealer, distributor, franchise, trademark, copyright, trade secret, and antitrust law and litigation. He is a partner at Kern & Hillman LLC in Hamden, CT.

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Sales Corner // Be Prepared!

by John Boe
It's been said that salespeople don't plan to fail, they simple fail to plan! How much time do you currently spend preparing for your client appointments? If you're honest with yourself, the answer is probably not enough. In my opinion, the single most common characteristic shared among all successful salespeople is


the value they place on pre-appointment preparation, research, and planning. I believe that when W. D. Boyce founded the Boy Scouts of America in 1910, he selected "Be Prepared" as the organization's motto because he understood that preparation was the key to unlock the door of opportunity.

Being prepared for an appointment gives the salesperson a major competitive edge and boosts his or her self-confidence, credibility, and professional image. Prospects are truly impressed when they meet with a salesperson who has taken the time to customize his or her presentation. Two thousand years ago the Roman philosopher Seneca remarked that "luck is what happens when preparation meets opportunity."

Here are some time-proven suggestions to help you prepare a customized presentation the next time you get the opportunity meet with a prospect:

1. The Internet makes it easy to conduct research. Review your prospect's website to familiarize yourself with his or her products and services.

2. Read the company's mission/vision statements to gain an understanding of the organization's core values.

3. Check out the most recent press releases to enhance your understanding of current events and initiatives within the company.

4. Research the latest trends and products within your prospect's industry so that you are able to address any specific concerns in detail.

5. Be prepared to counter claims about your competitors' products and prices. Be ready to respond to common sales objections such as; "I can get it cheaper elsewhere." "It costs too much." or "I want to think about it and get back to you."

6. Have copies of your client testimonials ready to hand to your prospect. The most powerful testimonials are from clients within your prospect's industry.

7. Make it easy to do business with you. If appropriate, have applications available to close the sale.

8. Be prepared to ask for referrals.

I've never met a salesperson who admitted to losing a sale because he or she spent too much time preparing for the appointment. The twenty minutes or so that you invest in researching your prospect's company, products, and services is a smart business decision that will yield huge dividends during your appointment. If you want to improve your professional image, build rapport with your prospect, and dramatically increase your sales effectiveness, I suggest that you take a tip from the Boy Scouts and always "Be Prepared!"

"It's better to be prepared and not have an opportunity than it is to have an opportunity and not be prepared." - Les Brown

John Boe presents a wide variety of motivational and sales-oriented keynotes and seminar programs for sales meetings and conventions. John is a nationally recognized sales trainer and business motivational speaker with an impeccable track record in the meeting industry. To have John speak at your next event, visit www.johnboe.com or call 937-299-9001. Free Newsletter available on website.

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First of all,
Happy New Year!


Are your sales where you want them to be? If not, consider creating a system to increase sales. It should center around focusing on your existing customers. The system has three (3) steps:

1. Set up your current database as your target audience. It is critical that you segment your customers by their needs. If this is not clear, call me.

2. Develop a strategy to make contact with these customers on a regular and consistent basis over the next 12 months. Make an offer your customer can't refuse. The strategy might include one or more of the following: a). Telemarketing; b). Personal calls; c). Email; d). Direct mail; e). Trade shows; f). Open house; g). Roving mini trade shows. Note: a combination of the above might be just what the doctor ordered

3. Be creative, be persistent and be sure to evaluate what turns the best ROI.

KISS....keep it simple, salesman!

Jack Crowley
Crowley Marketing, Inc
www.relevance360.com
781-545-9537

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publisher's note. Permission has been granted from SGIA JOURNAL to reprint article from Nov-Dec 2011 edition. Due to space limit, we cut copy. For the whole article, go to http://www.sgia.org/about_sgia/downloads/110601.pdf

Wide-Format Digital Graphics Industry: New Directions & Growing Possibilities


With: Scott Crosby, Holland and Crosby Ltd; Rick Scrimger, Roland DGA Corporation; Jeff Edwards, OCÉ Display Graphics Systems; Kim Magraw, Supergraphics

In today's graphics industry, digital technology ­ driven by inkjet ­ has become the technology of choice.


Once an industry upstart, wide-format digital is now considered mainstream, although changes in technology, materials and markets continue to expand its range. To help us learn more, we talked with Scott Crosby, Holland and Crosby Ltd; Jeff Edwards, OCÉ Display Graphics Systems; Kim Magraw, Supergraphics; and Rick Scrimger, Roland DGA Corporation.

SGIA:What do you see as the three most significant developments in the wide-format industry in the past few years, and how have they changed our industry?

Scrimger:First, proliferation of printable media. The growing number of applications addressable by inkjet is enabled by printable media. While ink technology is also pushing the boundaries of what's printable, growing inkjet into more far reaching applications. Next is metallic ink. From an application standpoint as well as a technological breakthrough in terms of jetting, metallic inks help us go beyond just CYMK for print possibilities. And third, LED curing offers the greatest combination of safety, reliability and material compatibility the industry has ever seen.

Crosby: Speed of production ­ flatbed digital presses printing at over 7,000 square feet per hour ­ has put serious pressure on the analog market. Digital print production was traditionally considered for runs fewer than 100 units. That number has now shifted to 500. With run counts going down and targeted marketing increasing, digital has become a cost effective solution.

Magraw: Speed is number one. With speeds now hitting thousands on several printers, this provided the digital print industry again with a tool to compete with screen. Also, faster printers can mean more production. For a lot of companies, the faster printing has tied in with a downturn in pricing of projects. Resolution is so good on most printers, and this has made for a much more level playing field and opened up the industry to even small shops.

Edwards: The three most significant developments in wide-format printing in recent years include: Grayscale piezoelectric drop-on-demand printheads, flatbed (or rigid media) printing systems, and alternative, environmentally friendly colorants. Grayscale printheads have enabled printer manufacturers to radically change the print quality expectations of our customers without adversely affecting ink consumption; no longer are mediocre images good enough for customers. This has also seen the useful working life of many printers extended by several years since they are no longer falling out of favor for image quality reasons.
Similarly, flatbed or direct-to-rigid media printing has really changed the industry, especially for screen printers. The image quality and versatility of many flatbeds available today enable them to be used for the most demanding backlit and point-of-purchase (POP) applications, while reducing the cost and waste of mounting and lamination.

SGIA:What do you see as the most significant change in roll-to-roll, flatbed, and super-wide printers, and why?

Crosby: For roll-to-roll, UV inks have made significant improvements in resolution and ink adhesion. On flatbeds, speed of production has enabled digital production to be more cost effective on a wider range of projects.

Magraw: Roll-to-roll has the ability to print two-millimeter vinyl on the first shift, reload and print .030 styrene on the second shift. The advancement of materials is great and the speeds have increased. Even now with the new sustainable plastics, we will see even more substrates. Flatbed has opened the door to so many new accounts, projects and materials. Every day we see something unique, again a machine that provides creativity and artistry. This really brings together the crossroads of commerce and art.

Edwards: The most significant high-level changes in all these categories have been the general increase in print quality and production capacity. If we get a little more granular, roll-to-roll has moved from oil and solvent ink technology to eco-solvent and


latex in an effort to improve the environmental footprint. While these ink technologies haven't done a lot to expand the application versatility, they are much more pleasant to use than the high solvent printers we lived with for the previous ten years. Many flatbed printers have become very high-quality printing systems capable of closely-viewed POP and even backlit applications, leading to an explosion in the flatbed population worldwide over the last four years.

Scrimger: Quality-at-speed. I think there used to be a gap between the quality on some very large format or production printers. That's changed, and printing quality at higher speed is now a reality. In roll-to-roll, after many years of advancements in speed and resolution, printer development seems to be focused more recently on adding quality and capabilities with ink technology. Additional colors, including metallic, white, orange and green, have given users the ability to accept more types of jobs, and offered print buyers the ability to get more creative with their designs and requirements. New hardware has been designed to leverage these capabilities with features like ink circulation systems and multi-channel print heads. For flatbeds, print quality has taken a major step forward in the past couple of years.

SGIA: One current development that seems to be mainstreaming into a growing number of wide-format devices is UV-LED curing technology. What are the advantages and limitations of this type of curing technology, and how do you see it changing the equipment we use?

Edwards: My answer will not surprise anyone familiar with our printers. At the moment, I think LED curing is interesting and definitely bears watching, but has insufficient payback for the printer manufacturer and our customers. UV emissions from traditional mercury-vapor lamps are very broadly distributed, affording ink designers an excellent assortment of photo-initiators and pigments. Comparatively, UV-LED sources tend to emit very narrow band UV, restricting the possibilities when designing inks. In some cases, they also lack the power required for optimum cure dosing.

Scrimger: Since they operate at lower temperatures and emit across a narrower band of UV radiation, LEDs have lower fire and burn risk, as well as lower risk from skin exposure. They also allow a greater range of media choices, since they will not damage or distort plastics and other heat sensitive materials. Printers with LED curing systems will also use far less power than traditional UV curing systems, and are less maintenance prone since the lamps last longer and their output does not change with time.

Crosby: Advantages include: Quicker, better cure, environmentally friendly, better resolution. As far as limitations, UV inks tend to be more brittle than solvent- or aqueous-based inks, which can cause problems with cutting and creasing.

SGIA:While some of the markets served by wide-format digital technologies offer excellent opportunity and comfortable margins, a number of others have become commoditized and offer diminished opportunity. Where do you see the most opportunity in the markets wide-format serves, and how can companies position themselves to take advantage?

Edwards: The opportunity is in creating products, not merely printing square feet of media. It is not enough to simply offer printing services that are as good (and as inexpensive) as your neighbor and hope to survive. Our most successful customers use the capabilities of their products to fuel their imagination for new products and services. They continually ask themselves, "What can I do with this thing?" Finding specialty applications where you can add real value or demonstrate unique knowledge or skill is key.

Scrimger: Printable media is driving new applications. Niche and specialty applications will offer a unique selling proposition versus the competition. Companies that embrace these will have an advantage compared to those that don't. There is also an opportunity to breathe new life into commodity products by offering new features, like metallic printing that add impact and appeal for viewers.

Crosby: The biggest opportunities for companies to succeed in the wide-format industry come out of their ability to provide value-added services to the equation. Print production should be the result of the service and not the service itself. If you are only able to offer print production, you run the risk of being commoditized. The roll-to-roll market is one in which price per square foot has become the measurement used to determine value. The marketplace is left to assume that all other aspects of the project are the same from one printer to another and therefore, the only differentiating factor is the cost per square foot. Nothing can be further from the truth, but we have to educate the marketplace to demonstrate the value-added portion of the project.

Magraw: There will never be a shortage of niche special markets. Companies make their own decisions to enter commodity markets, and not search for unique markets. You do not have to go far to see some of the new creative ideas, from custom tabletops and furniture, to direct print fabrics and unique displays with different materials. The most success will come from mixing traditional printing items, posters, vinyl, wallpapers and new unique wall covering products, or window applications.

SGIA:Do you see the wide-format digital industry as being over-saturated with players and equipment?

Scrimger:No, there has already been some consolidation, and players have disappeared, but others seem eager to take their place. Competition forces us all to raise our game, and I have seen the effects of that as each manufacturer tries to stake out their own position and offer something differentiated.


Crosby: The world of digital print equipment has allowed every person that would like to get into the printing business the opportunity to be able to print anything and everything for anyone. Whether you're a screen shop, litho shop, sign painter or just some guy with extra space in your garage, you can now offer signs, posters and banners to the world. With pricing on digital printers ranging from $25,000-3,000,000, it's a game anyone can enter.

Magraw: Yes, the market has reached a solid position. It is at what I would consider a point of saturation. I am not so sure there is enough marketplace now that existing print companies can feed the equipment market.

Edwards: There certainly are a lot of players, despite the recent flurry of amalgamation. In recent years, we have seen the emergence of Canon/OCÉ, Hewlett Packard, FUJIFILM, Agfa Graphics and other significant brands in wide-format. These large companies offer multi-national or even worldwide distribution and service, as well as a wide variety of products, services and expertise. I would say that we are certainly not over-saturated from a digital printing equipment perspective. DC

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New Trends in the Graphics Installation Community

Rob Ivers, Rob Ivers, Inc.

Looking back at 2011, I picked up some new tools, learned a few tricks and installed some awesome new vinyl films.

New Tools Hitting the Market
One of the most innovative ideas the graphics installation industry has seen in years is Knifeless Tape, invented and developed by Garry VanDenBerghe, owner of Knifeless Tech Systems in Canada. When he stopped by my office to show me his new product, I was instantly sold. The tape comes in three widths. It has a "cutting wire" embedded exactly in the center of the adhesive side. It allows you to cut the vinyl from the inside out. You never have to worry about cutting the paint again.

Another tool I like is a black magnetic squeegee created by my new friend, Ole "Sunshine" Ravn, from Denmark. It slides nice without a cover and it's not too soft or too hard. It has a magnet in each end so you can "stick" the squeegee on the car when you're not using it for quick easy access. It also comes with self-adhesive felt to cover the edge(s) if you prefer.

My favorite new tool is the Bodyguard Knife by Yellotools (yellotools.us). Michael Althoff, the owner of Yellotools, gave me one in Munich and I've been using it ever since. It's used to slit the liner paper without cutting the vinyl. This allows you to choose the ideal spot on any graphic to begin removing some liner and start to squeegee. I've used many tools for this purpose over the years, but this one works better than any of them. It's easier to use, more reliable and there's no "oops" factor.

I mention this last tool only because it is becoming so popular in Europe and it works so well for some of the new techniques I'll be describing. Unfortunately, it is not yet available in the US because of the difference in voltage. Hopefully, that issue will be resolved soon and you'll be able to purchase them in the states. It's an infrared lamp for heating larger areas very quickly and evenly, mostly used for bumpers and mirrors.

Innovative Installation Technique
I first saw this technique in Germany and have seen it used very successfully by installers from all over Europe. I'm very upset I didn't think of it myself years ago, because it follows directly with my main application axiom, "Stretch the vinyl the absolute minimum possible for the shape." Try this new technique for extreme convex curves, mirrors and bumpers.

When faced with a concave (recessed shape), there is simply not enough vinyl and, therefore, it has to be stretched. Convex curves, on the other hand, cause an excess of vinyl that can easily lead to wrinkles. Since we cannot "shrink" the vinyl, conventional wisdom tells us we are forced to stretch the excess past the edge so it can be wrapped around or trimmed off. Think of a mirror. With this technique, we apply the un-stretched vinyl first to the easiest part. Then we heat and stretch the vinyl for the rest, making the vinyl and adhesive thinner where we need adhesion the most ­ around the edges.

European technique does the opposite. Heat the vinyl first and stretch it about 10-15 percent in both directions. For a mirror, start with a square of vinyl approximately 18-24 inches in size. Roll down the driver or passenger window and tack the vinyl across the top of the door. Attach the bottom edge of the vinyl to a ruler, pipe or tube for more even stretching. Warm up the vinyl evenly and stretch down. Hold until the vinyl cools. Un-tack the vinyl and rotate 90 degrees and repeat the stretch in the other direction. After it cools, begin the application. Now you are putting the stretched vinyl on first. Sure it's a little thinner, with a little less adhesive. But this is the area where you don't need as much adhesion because it is surrounded by other vinyl and away from the edges. You'll still have the excess you had before, which is naturally caused by the convex shape. But when you warm the vinyl, it shrinks, removing much of the excess and restoring the vinyl and adhesive to full thickness, right where you need it the most.


For bumpers, it helps if you have at least two or even three people. Line up the vinyl and squeegee a small vertical stroke in the center of the bumper on the flattest, easiest part. Next, you'll want to work one side and then the other. Start by attaching an outside vertical edge of the vinyl to a "stretching bar" (one-inch PVC or conduit work well). Warm up the entire half. (Here's where the IR lamp heaters really come in handy.) While one person uses the stretching bar to stretch lightly to the side (again about 10-15 percent maximum.), the extra people stretch and pull the vinyl vertically. Then, just pull the vinyl around to the wheel with everyone pulling and tacking evenly. Don't get too carried away and overstretch. The main part of the bumper should be pretty easy to squeegee now. And again, the upper and lower sections that always have way too much excess will shrink back some when heated, making them much easier than the old way. Don't forget to post heat mirrors, bumpers and complex curves!

New Vinyl Films
Another huge European fad now becoming popular in the US is solid color wrapping. 3M, Avery, MACtac, Oracal and Ritrama ­ typically featuring matte black and white ­ have introduced (or will introduce) a whole new gamut of car-wrapping films: Carbon fibers, brushed metals, metallic and gloss colors, leathers and even orange ostrich. Generally 3-3.5 millimeters thick, these films have air egress and require no lamination or premask. I've had the pleasure of working with several of these new films and I can tell you they are amazing and easy to install with great conformability. I wrapped my daughter's car with 3M 1080-brushed metals and carbon fiber for her wedding present and she loves it. The nice things about these films ­ no printing equipment, no laminate, no design time and no solvent issues.

What to Do in 2012?
My advice is to concentrate on getting better and faster to compensate for the lower prices. Maybe some of the new tools and techniques will help boost quality, shave some time and even boost revenues. Drive less or get a bicycle with a ladder rack. Say, "No" more often to losing jobs and spend the time honing your skills and chasing bigger fish.

For me, it's time to move to less cluttered market space. No, I'm not moving to Europe, I'm bringing the best of European car wrapping to my neighborhood. Did you know some of the best car wrappers in Europe only wrap three to four cars a year with printed graphics for business advertising? But they wrap over a hundred exotic cars for individuals with solid car wrapping films. My plans are to chase the only people left in America with money to burn ­ the rich people. Anyone that can afford shiny new exotic and expensive cars would surely love my new "Euro" wraps. Car wraps for the rich and famous ­ carbon fiber, brushed steel, orange ostrich, black mamba ­ it's going to be a great year.

Rob Ivers is the owner of Rob Ivers, Inc. in Raymore, Missouri, near Kansas City. Since he became involved with vinyl graphics in 1978, he's been a leader in innovation and technique. Ivers began teaching vinyl installation in 1993. His instruction has taken on many different forms, including seminars, demonstrations, hands-on training classes, video training and magazine articles. In addition to training others to install vinyl, he still finds time to install vehicle graphics for his clients. Most of his installations are vehicle wraps.DC

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New Technologies: Driving Growth In Wide Format

by Tim Greene, InfoTrends,


Forecasting technology markets is a challenging business, but it also can be a lot of fun. I mean that because when I look at forecasting the wide format digital printing market I try to boil it down to a few key issues: What do print buyers want? What do Print Service Providers need to enable them to meet the needs of print buyers? Which technologies are most suitable to enable that?

The answer to the first question is pretty simple: wide format print buyers want their wide format graphics to strongly and clearly communicate their message as inexpensively as possible. So the question is, which technologies enable that?

InfoTrends has just finished its annual forecast and the answers to these questions now seem pretty clear. We believe there are three primary growth markets in the wide format graphics business through this forecast: durable aqueous, UV-curable, and "eco"-solvent inkjet. Shipments of new wide format durable aqueous printers and wide format UV-curable inkjet printers are expected to grow at a combined 5-year compound annual growth rate of 13.5% from 2010 through 2015.

These technologies have the characteristics that give print service providers the chance to create wide format graphics prints with the characteristics that wide format print buyers are looking for. The image quality that is available through these technologies is very good and the range of substrates that are available to print on is extremely wide, which allows impactful messaging at point-of-purchase, on the street, or on the side of a building. These technologies also offer low operating costs which can be transferred to print buyers through lower printing costs. There are other important aspects as well, namely speed and sustainability and, through new ink formulations, we are seeing improved performance on both fronts. On the aqueous durable and UV-curable side they both offer essentially instant drying, which allows print


service providers to turn jobs around faster. There are also now several formulations of "no-HAP" solvent inkjet ink that join aqueous durable and UV-curable inks to offer better environmental properties.

It seems that there are two ways of thinking when it comes to investing in wide format printing technology of which equipment dealers should be aware. There are companies that are considering investing in new technology or companies that further invest in proven technology. There is absolutely nothing wrong with either approach! Companies that plan to invest in new technology usually plan to do so in order to differentiate and offer new services or to improve their current services. By investing in a bigger, faster printer they can improve the turnaround time and offer higher service levels to their existing customer base. Companies that invest in proven technologies often do so with the idea that it increases their capacity, which can improve their ability to turn jobs around faster. Some of these companies also buy a new printer based on proven technology in order to create redundancy, which can be highly efficient. Where there is redundancy one operator can sometimes run several pieces of equipment with excellent productivity.

As a wide format equipment dealer it is your job to help your customer determine which devices will help them be more successful, and to do that you must engage the suppliers and manufacturers that are continuously investing in and developing technologies and products that meet the needs of print buyers.

Author: Tim Greene, Director of Wide Format Printing Consulting Services, InfoTrends, will field your questions, comments or arguments by email: tim_greene@ infotrends.com

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Creative Selling in Tough Times ­ as seen by David King

Here is what I want from my dealer....


I keep being told over and over again "Times are tough and business sucks!" Frankly, I am so sick of this because ­ guess what? ­ there are many businesses, ours and those outside our industry, who are doing great and I bet they are taking business from those people that are saying: "Times are tough and business sucks!".

What I want from my dealer... are ways to offer more creative products and services. Here are a few products that in my experience sell well and are more creative than what most companies offer.

Magnetic walls and materials ­ for easy change-out of POP graphics. These products consists of three products: One ... Metal paint that you paint on the wall then paint over with your wall paint. Now your wall supports magnets. Two ... Magnet sheets that you place on the wall or ceiling so the metal paper sticks to those surfaces and finally, Three ... Metal paper that you print to and cut out, then stick to the magnets.

Then, there's Wall Paper ­ four choices here. One ... Commercial grade wall paper that is vinyl on one side and canvas on the back, ready for hanging with clear wallpaper glue. Two ... Paper Wallpaper that again you use clear wallpaper glue. Three ... Adhesive backed fabric that you print to and then wrap the walls. And finally Four ... Adhesive Backed Vinyl to do wall wraps.

Die Cut graphics ­ tip on how we die cut graphics, but we're open to more ways from our dealer.

The least expensive way is with a barrel jig saw ­ cover the bottom with loop Velcro and use a fine bit and go to town on graphics. Next is a roll-to-roll die cutter, a few thousand dollars but so much can be done with these (stickers, die cut banners, etc.). Then use an outside service that has a router, but we need you, the dealers to teach us how to make the file. Finally get a digital die cutter in-house and again teach us how to use it and what materials run best with the machine you sell me. Also, train me on the applications for die cutting. That would be nice.

Window graphics adhesive ­ what a great invention ­ one side is a permanent adhesive and the other is a removable adhesive designed to be applied to glass. You print to paper or some substrate and then apply the adhesive with a laminator to the print ­ image side ­ then send to the field. Many stores employees don't need much training or hand-holding to install this type of graphic.

I think you get the idea. We printers and sign makers need HELP in finding ways to hold on to our customers and to entice new ones to come buy from us. We need you to share your experiences to help us develop ideas.

Let me give you an idea.... and this can be done several times during the year several different vendors. If your team does not have the talent in-house, then throw a party and bring in the vendors. We know you have a number of different lines of products ask your vendors to come help us. Also, do a training day and bring in an expert to teach us how to make money selling customers the products you sell to us.

Thank you for helping me make money!


Good luck, be smart with your money, and I will see you on the show floor!


Dave King is "Commander of Results" at MarketKing, the master of printing and graphics that offers the Print Shop Make-over. This program is designed to teach business owners how to be successful with large format digital graphics. For more information, go to: www.TheMarketKing.com.

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