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APRIL 2013



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Digital Version
Now Available
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WHEN WE STARTED THIS NEWSJOURNAL IN JANUARY 1980 WE REALIZED A SINGLE UNDERLYING PRINCIPLE THAT NO VENDOR DOES BUSINESS WITH YOU BECAUSE THEY THINK YOU ARE A NICE GUY OR NICE GAL

Over the years we've had a ringside seat as we witnessed the best of channel relationships and the very worst. Back then as it is today, a successful channel requires an understanding that for dealers to engage or stay engaged with a vendor, the quality of the products to be sold need to be backed by the vendor's integrity, and products work right out of the box. Mingled into the equation are trust, commitment and a working relationship that takes into account the benefits to, and the welfare of both parties to gain a competitive position in the marketplace.

KEEPING THE CHANNEL WHEELS WELL OILED AND RELATIONSHIPS AT THEIR HIGHEST LEVEL TODAY ARE: Aimed, American Dealer Group, BindRite, Business Technology Association, Business Solutions Association, NPES, PESDA Canada, SGIA.

ABOUT THIS ISSUE: Title for the General News Section is "Dealers That Have Not Given Up On The Offset Pressroom ** Will Win!" And There Is So Much Truth In That Statement.

A quick story - maybe already told a million times--about the end of an era and the beginning of a new profitable product line. When the horse and carriage days were over and the era of the automobile began, a manufacturer of buggy whips invented something that allowed them to slide right into the new era of automobiles....they began making the "Stick Shift".

So, as you read the various articles and news in Dealer Communicator THINK BROAD! CREATE A PATH TO SUCCESS OF YOUR OWN.

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