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APRIL 2013



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SGIA'S President Speaks of Change in 2013

In the JAN-FEB edition of SGIA Journal (Specialty Graphic Imaging Association), Michael "Mike" Robertson, President and CEO wrote about a change under the headline of his monthly message....When One Size Doesn't Fit All.... SGIA is built around two primary communities; Graphics producers and Garment Decorators.

"When we were the screen printing association, it was effective to address the needs of both communities with one set of information services. The two communities shared a common interest in managing the same technology, and managing that technology was SGIA's focus. Today, SGIA's informational support has expanded beyond technical support to include market research, industry analysis and business development strategies. As SGIA support increases, so does the challenge of serving both communities with one set of information resources"

In his announcement, Robertson reports to members that to better serve both communities, the association will make the following changes in 2013.

The SGIA Journal: Six issues of the Journal will be graphic specific - the JAN-FEB 2013 issue being the first. Two issues be garment specific. SGIA members can choose to receive only the graphic, only the garment, or both versions of the Journal at no additional charge.

SGIA.org and GarmentDecorators.org: In the fourth quarter of 2013, SGIA will launch GarmentDecorators.org - a new website specific for the SGIA garment decorating community. The two sites will be clearly linked and SGIA members will have full access to both.

In his concluding remark to SGIA members, Robertson said: "We are excited about this dramatic new direction as this new approach will help SGIA leadership and staff provide the depth and focus both communities need in today's competitive environment. Whether your interest is graphic, garment or both, we hope you find added value in SGIA's information resources." DC

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