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Digital Directory
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AUGUST 2013



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Digital Version
Now Available
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THIS IS A NOTE FOR DEALERS SELLING OFFSET PRODUCTS

The battle against perception can be frustrating. Once an idea takes root in the American psyche, it often takes years to pull the "error" from the minds of a misguided public. And so it goes in our industry as it relates to Digital in the form of wide format printing.

Twenty years ago, for some, it was a nice thought. Ten years ago, oh-oh there's something about that big size tabletop printer. Today, we're met with the largely popular perception that digital is taking the place of offset, so dump your printing machines, throw out your inventory, close down your dealership and retire. Print is still alive and still the cornerstone of the many offset dealers that are adding wide format to their product offerings while holding on to their profitable offset business.

JOIN ME AT THE GLOBAL CHANNEL SUMMIT AT PRINT 13 -
I've agreed to speak on Monday, September 9 - 1PM - Booth 4478

My Topic: There's no magic in understanding what manufacturers can do to reach their dealers better. This is a good session for you to voice your opinion about what you consider the best ways for them to help you market their products better.

And finally……. read my article on page 2 of the upside/DOWN section. DC

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VISIT US
Graphics of the Americas
PRINT 13
SGIA

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PDS



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