We see three topics as future improvement initiatives dealers can
take. (1) Operational responsiveness (2) Customer engagement with enhanced
approach to marketing and sales (3) The ever important product /vendor choices.
These are areas for dealers to refine.
It seems E. Thomas Brett has
striven to be that Dealer of the future since 1969. Many of our core business
principles such as meeting client application needs, training quality employees
to handle the "moments of truth" and financial health thru profitable
and reliable products will not change.
Responsiveness may mean a
competitive advantage by responding to inbound leads in minutes or more quickly
connecting the dots between buyer's problem and solution. Enhanced marketing
approach should mean creating relevant and valuable content marketing to
deliver information that makes the buyer more intelligent, by producing content
and solution videos and managing a first class web site to attract prospects.
Product choices in the future may be virtually anything (even if it does not
touch a sheet of paper).
We see the Dealer of the future
as an organization ready and able to accept big changes in pursuit of profit
more quickly than in the past. Dealers focused on valued technical support will
continue as life blood to the equipment channel attracting the best
Gene Brett, E. Thomas Brett
Business Machines, Inc., 440 Horsham Road, Horsham, PA 19044, Ph: 215-674-4114,
E. Thomas Brett is a
regional equipment, supply, service and support dealer serving PA, NJ, DE, MD.
We sell and support graphic/offset, digital print, print finishing, mailroom,
office, screen, wide format, packaging, and furniture systems.