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DECEMBER 2013



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The Dealer of the Future: Online Marketing and the Importance of Social Media
John Foley, Jr.

The traditional methods of marketing have shifted dramatically since the rise of Google. In today's modern marketing world, it's important to be aware of how to effectively build your dealership brand, market your business and services online. Leveraging tools such as social media to connect with more prospects and grow your brand message is the new norm for B2B and B2C companies across the board. Business people receive over 3,000 marketing messages a day, which makes it hard to stand out from the masses. Using networks such as Facebook, Twitter, YouTube, and LinkedIn to broadcast your message to a larger audience as consistently and persistently as possible is a sure way to gain recognition throughout your industry.

When considering which networks are right for your business, keep in mind that every company has its own unique audience. You must develop your message specific to them. Social media marketing focuses on sharing content that attracts attention and encourages viewers to share your information. Using social media as a tool to get your specific message noticed and broadcasted is a critical part of becoming a service dealer and provider in the future. Here are three ways social media marketing can help you:

  1. Build awareness and thought-leadership by sharing relevant, helpful information. Make sure branding is consistent across networks and engage in industry related news and updates.
  2. Generate inquiries and qualified leads through strategy and planning. Think as a content marketer with a multi-channel mindset. Be sure to build, manage, execute, and measure all campaigns.
  3. Create happy customers through online customer service by listening to your customers and interacting on every network you broadcast your brand. Give your customers the option of reaching you when and how they prefer.

Online marketing and communications are excellent ways for dealers to reach a broad audience of buyers. So what are you waiting for? Make a strategy, align your goals and tactics, and get to it! And remember, social media marketing requires engagement and interaction; after all, conversations build relationships.

About John Foley, Jr.: John Foley, Jr. is the CEO of interlinkONE and Grow Socially. John and his team offer a wide variety of products and services dedicated to educating businesses on the importance of both online and traditional marketing. To learn more about online marketing, check out our resource, 5 Ways to Grow Your Business with Online Marketing at http://ilnk.me/GrowOnline. In addition, learn more about John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowSocially.com.



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