By now, you have certainly become familiarized with social media in
your regular life. You Facebook with family and friends, use LinkedIn to
connect with fellow professionals and colleagues or you watch your share of
videos on YouTube. But there is no escaping it anymore - social media needs to
become a part of your overall marketing efforts. Your audiences are there, and
you should be too.
Need more convincing? There are
over one billion users on Facebook, 72 hours of YouTube video uploaded every
minute, and 2 million Google searches per minute. The internet is a vast,
interactive space where user-generated content is all the rage. Your brand can
capitalize on this. And all it takes is a conversation.
Have professionally branded and
regularly updated social networks. You don't need them all, but starting with
one or two is a logical step. Research your audiences and immerse yourself in
their world. Most importantly, do not inundate them with sales requests and
product demos. This is social media. It is an inherently personal space.
Businesses must learn that
building brand loyalty and customer satisfaction comes first - sales
opportunities will follow. All brands must craft a strategy that guides their
social media efforts. How often will you post? What type of content will you
share? Where is this content coming from?
Decide the viewpoint your brand
has. Join a community and become an active, participating member of it. Think
of social media like the worlds largest networking event. And everyone you
could possibly want to talk to is in the same room.
Foster relationships, earn
credibility, and build brand awareness by leveraging social media to your
advantage. Being a successful brand on social media is not an unattainable goal
for anybody. It takes persistence, research and a determination to become a
part of the communities that already exist. It all starts with a strategy.
Like any other marketing
channel, social media requires patience and resources. Do not underestimate its
power. Great public relations professionals and marketers understand that
social media is a tool that holds great clout in the court of public opinion.
It all starts with that first post - get out there and start talking!
John Foley, Jr. is the CEO of
interlinkONE. Their solutions enable companies to build, manage, execute, and
measure marketing efforts across multiple channels. John is also the founder of
Grow Socially. They provide consulting and delivery services to help companies
with their online marketing efforts. He is the published author of multiple
books, including Business Transformation: A New Path to Profit for the Printing
Industry, which provides strategies, plans, campaigns, and case studies to help
printers offer integrated marketing solutions. He also just released his newest
book, Untethered Marketing: The Role of the Cloud and Mobile
Twitter - twitter.com/johnfoleyjr
Facebook - Facebook.com/JohnFoleyJr
YouTube - YouTube.com/JohnFoleyJr
LinkedIn - LinkedIn.com/in/JohnFoleyJr
Grow Socially - http://growsocially.com/
interlinkONE - http://interlinkone.com/
Visit John's Mobile Webpage: http://iling.me/jr
Contact John at: 978-674-8081, firstname.lastname@example.org