{short description of image}
{short description of image}

FEBRUARY 2013



{short description of image}
Digital Version
Now Available
HOME
MONTHLY COLUMNS
Personally Speaking
Dear Editor
Dealer Help Line
Bill Farquharson's
Audio Tip
Upcoming Events

{short description of image}

OUR PARTNERS
Advertising Partners
Yellow Pages

{short description of image}


{short description of image}



{short description of image}



{short description of image}



{short description of image}



{short description of image}


{short description of image}


{short description of image}


The Paper Hive -
A new paper merchant business
A Bold Move or Insanity?

With the printing business under fire with changes in technology and moves towards electronic communications coupled with tight economic conditions affecting available cash it would seem insane for someone to start a new supply business. But, in April 2012 a group of experienced managers and former employees of Xpedx did just that. They started The Paper Hive in Colorado Springs, CO.

Just like the airlines, Xpedx started to close down offices in smaller markets. The Paper Hive was founded in the wake of the closing of their Colorado Springs offices. If we were only talking about commercial or large inplant printers they could probably survive with shipments from farther away, big city merchants. But much of the printing markets are made up of smaller printers, offices, schools and other organizations using digital equipment to handle their printing needs along with mailing and related supplies. These businesses are not moving and they need materials and supplies coupled with a high degree of personal service and convenience to support their businesses. The mind set today for printers of all types is to minimize inventory and order just in time. This is the foundation of The Paper Hive in providing just in time servicing competitively.

To get some insights on the how, why and future of The Paper Hive (TPH), Dealer Communicator (DC) interviewed Steve Petrohoy, President.

Steve told DC that he was the general manager of the Colorado Springs branch of Xpedx when he learned of the pending closing of their office.

This would have left the market ranging from northern New Mexico, the Oklahoma pan handle and the southeastern and western parts of Colorado with limited coverage.

{short description of image}

In a very short time, TPH established themselves as a primary paper merchant and supply dealer for the far reaching southern mountain area territory. They have agreements with all the major mills and brands, have consulted with their customers on any special requirements and have a fleet of trucks to service the just in time needs of their customers.

Asked about their customer base, Steve told DC that the Colorado Springs region has a large community of printers, non-profit organizations such as the Olympic Committee along with schools, greeting card printers and other businesses that print, need supplies and other related materials.

Selling and ordering are handled at multiple levels using field sales reps to keep in touch with their customers and build sales in the market along with a knowledgeable customer service team to handle the order placing and follow through. The Paper Hive also offers a price book. Facebook and Twitter are also tools in their sales tool box used to communicate special offers, price changes and other news of interest to customers and prospects.

Steve indicated that a mix of traditional methods of sales communications with social media methods has been very effective in growing this new business.

In discussing the future of this new business DC asked Steve Petrohoy if he has given any thought to expanding The Paper Hive offerings to include wide format printers, digital presses and other related equipment or software products like other merchants have done. Steve responded by saying that at some point it may be advantageous to expand their offerings but right now their expertise is in traditional merchant products such as paper, envelopes and mailing supplies along with printer supplies. They also service all products associated with digital wide-format media. As a new business, he indicated, they need to focus on getting their name out to the market and build their customer base. In time, their customer needs will drive the expansion of their product lines.The Paper Hive proves that even in dire times there is room for a business that fills a need; especially as bigger players abandon smaller markets.

{short description of image}

DC congratulates Steve Petrohoy, his partners and staff for their proving this a bold move and NOT insanity as they continue to build their business in a market that was thought to be too small for one company but just right for a smaller company. DC

BindRite has some initiatives of our own that should be utilized as another way to gain member share of your business: Annual Meeting & Trade Show Web Access Electronic Sheets on our web site. www.bindrite.com. Demo Videos also are on the web site.

YOU ARE INVITED......If you have any program ideas, please discuss them with Al Boese, Phone: 847-283-0970, Email: Al.boese@bindrite.com

NEWS
Dealer News
News To Help Dealers
People in the News

{short description of image}

VISIT US
Graphics of the Americas
PRINT 13
SGIA

{short description of image}



{short description of image}



{short description of image}



{short description of image}



{short description of image}



{short description of image}



{short description of image}



{short description of image}



Fichera Publications · 1919 N. State Rd. 7, Suite 202· Margate, FL 33063 · 800-327-8999· 954-971-4360· Fax: 954-971-4362 · email us


Site designed and maintained by DBS Marketing Services