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FEBRUARY 2013



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Digital Version
Now Available
HOME
MONTHLY COLUMNS
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OUR PARTNERS
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Yellow Pages

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WHY DO MANUFACTURERS ADVERTISE IN DEALER COMMUNICATOR?

Because Pat Leavitt and I are cute, sweet, loveable? Probably Not.....in fact let me be definitive and say NO!

Manufacturers that advertise in this newsJournal understand the power of the dealer channel. And we are the direct road to them.

Clearly the expression "Put Your Money Where Your Mouth Is" is what they're doing to reach you their territory-selling-partners. Not to belabor the point, but while their advertising reaches out to remind your salespeople and your CSRs about the benefits of their products, they're in search of new dealer-partners for areas in the country where they have a need for a good strong selling partner.

LAST BUT NOT THE LEAST.... in a speech and YouTube presentation made by Meg Whitman, H-P's CEO, here's what she said: "Our number one competitive advantage in the industry is our channel." If you want to hear her speech: http://www.youtube.com/watch?v=ogCqWkcsRKk.

Join us for a short journey through this issue. Front Cover: Take note that we now are Bridging The Channels Of Offset & Office Machine Dealers, Wide Format & Sign Supply Distributors and most recently Mailing Machine Dealers.

Product Focus/page 2 delivers information for dealers on UV Coating and Laminating.

Dealer News: This section has two purposes. One, to give hope in a sometimes hopeless world. And Two, to let vendors know you, the dealer channel are active, alive and doing the job channel partners do best....consult and sell to end-user customers.

News To Help Dealers: Pat and I had a long discussion about this before changing Business News to News To Help Dealers. Because that's what this section is all about.

Wide Format Section: As often as we can, we ask Tim Greene, Director of Wide Format Printing Consult Services, InfoTrends to write for us. When you see this month's article, you'll know why.

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Omike Fichera ....
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Patricia "Pat" Leavitt
NEWS
Dealer News
News To Help Dealers
People in the News

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VISIT US
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PRINT 13
SGIA

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Fichera Publications · 1919 N. State Rd. 7, Suite 202· Margate, FL 33063 · 800-327-8999· 954-971-4360· Fax: 954-971-4362 · email us


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