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JANUARY 2013



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Digital Version
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21 Value Drivers to Increase Company Value - by John R Crowley Jr.

Whether you are a CEO, on a board of directors or in the market to buy or sell a company, this checklist identifies areas to measure and improve a company. Ideally you want to have a high ranking in all these drivers of value.

As a strategic sales and marketing company, we understand proactive and consistent strategic marketing and sales can highly influence most of these corporate value drivers.

Complete, stable and motivated management team
Solid and diversified customer base
Realistic growth strategy
Sales pipe
Established financial controls
Operating profits better than industry average
Grow margins
Strong and improving cash flow
Operating systems that provide sustainable cash flows
Facility appearance for a good impression
Leverage core competencies
Grow capital value
Differentiate company from competitors such as:
Brand name
Market impact
Market position
Build product-focused business
Proprietary technology
Patented products
Exclusive and transferrable contracts
Recurring revenue

For a free consultation or a strategic marketing plan to increase many of these value drivers, contact us.

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Fichera Publications · 1919 N. State Rd. 7, Suite 202· Margate, FL 33063 · 800-327-8999· 954-971-4360· Fax: 954-971-4362 · email us


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