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OCTOBER 2012





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GRAPH EXPO 2012: A TRADE SHOW ABOUT "NEW TECHNOLOGY" AND A TRADING PLACE ABOUT EVERY FACET OF PRINT, IMAGING, FINISHING . . . and everything in between.

Am here at the office with my feet soaking in hot water and epson salts. Don't laugh! You may one day have the privilege of walking the aisles of a large trade show like Graph Expo at the age of 80 years and 11 months.

Aside from aisle walking looking for new products to write about, Pat Leavitt and I were looking for manufacturers who had unique products to sell through the dealer channel. We met a few - so keep reading future issues, you may be amazed at who we are attracting to use the pages of Dealer Communicator to market their products.

As I walked through the show, it was obvious that digital is the hot topic, and offset continues to diminish. However whether you want to agree with me or not, Offset and Its Supporting Services, such as binding-finishing, Is Still Alive. And, if you're one of the dealers that are actively engaged with your offset customers, serving them properly and making sure they Know You Care About Them, I assure you, you will be (to use an old expression) THE LAST MAN/WOMAN STANDING in a sea of dealerships that forgot what they learned in Sales and Communications 101.

THE GLOBAL DEALER SUMMIT, A CO-LOCATED EVENT ON THE SHOW FLOOR OF GRAPH EXPO, was a "show extra" where seven powerhouse speakers provided visitors with information found nowhere else. Soon, their presentations will be uploaded to our website where you can download at your convenience. We'll be sending emails out about this.

About The Editorials This Month..... * Magnet Materials - ideas for dealers o Dealer News * Talk Is Never Cheap * Selecting an Alliance Partner * Power of Communication for CEOs * Trade Shows - a Value For Dealers * WideFormat Section * New Table Top Flatbed Printers * The Impact of Electronic Technologies on Print Process

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