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Digital Directory
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MARCH 2014

MONTHLY COLUMNS
Personally Speaking
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Mailing Opportunites For Dealers
The mailing business remains a viable business. Yes, postal rates are increasing and more of the burden of sorting, using intelligent bar codes and other full service requirements are coming but in many ways this is good news to the dealers selling equipment and software related to mailing. (more)

Wide Format -
3rd Party Inkjet Inks

The Dealer Communicator's wide format editorial this month is focused on third party inkjet inks - pros and cons. We have included an article that is based on a survey to wide format print providers who answered the question: Are you using 3rd party Inks?(more)


Are you using direct mail to market your Dealership's Name, Products and Services?
Some of the old ways are still the Best Ways!! -

by Bob Licari, DevLex International

Living in today's electronic world we have been a witness to great advances in so many areas of technology and our lives. With that said, we also have witnessed more obsolescence than any other generation. What was "state-of the art" not too long ago, is discarded as trash. Today's world is truly a different, much faster paced world than when Baby Boomers were growing up. BUT AS FOR MARKETING YOUR DEALERSHIP ….. well, read on! (more)

Organize Your Day to Maximize Mental Energy -
by Linda Bishop, Thought Transformation

Some selling tasks are difficult and require a lot of mental energy. These may be tasks we don't do often, so we haven't mastered them so we have to think about our approach, the information we need, and the actions to take. (more)

Low Hanging Fruit Picked?
Now What? -

by Mary A. Redmond

New products are exciting. They give us a reason to call on current customers. We have an excuse to go see them. But what happens when you don't have a new product to sell? How will your business or your family survive? You picked the low hanging sales opportunities in 2013.(more)

Successful Relationships:
Getting What You Want From Others -

by Ed Rigsbee, CSP, CAE

Getting what you want from others is important in all successful relationships. My suggestion is that you deliver value first. I call this Making Relationship Bank Deposits.(more)

A Dealer's Guide to Online Marketing: Tools You Need to Succeed -
by John Foley, Jr.

It's no secret that the Internet has taken off. So my question to you now is, how developed are your online marketing tactics? With almost 100 million people using the Internet in the United States alone, I hope your answer is very. (more)

Question and Answer for Sales People:
When Is It Time To Just Give Up? -

by Dave Kahle
Q. Dave, I've tried for months to see a prospect account, but can't get them to return my calls. When is it best to just give up? (more)

Strategies To Profit At Service -
by Tim Greene
There are over 125,000 wide format graphics printers installed in North America, another 260,000 wide format technical printers. For many users especially in the print-for-pay business, if the printer isn't working, they are not working, which makes printer up-time an imperative. (more)

GRAPH EXPO 14 Set To Reveal Print Integrated Future Of Media Communications
GRAPH EXPO 14 coming September 28-October 1, 2014 to Chicago's McCormick Place is set to impress attendees with a dazzling array of the latest technologies, cutting edge show floor attractions, and unique new applications from which to discover their next profit opportunities. This year's "how to" focused exhibition and conference program has been designed to intrigue, educate and demonstrate the multifaceted and profitable new future of print. (more)

Customer Service Keynote Speaker John Tschohl Shows How To Take A Customer From Hell to Heaven In 60 Seconds Or Less
Every business makes mistakes with customer service. "The smart ones know how to turn a customer with a problem into a customer for life," according to John Tschohl, author of "Loyal for Life."(more)

THIRD PARTY INK SURVEY QUESTION:
With more and more 3rd party ink suppliers coming into the wide format market, one can only assume the market is growing - do you use 3rd party inks?

PRINTER RESPONSES: the open truth from wide format printer owners(more)

Press "1" to Go Nowhere -
by John Tschohl

Over the years we have learned to accept that no longer will a problem be resolved quickly. With the invention of IVR (Automated Phone Systems), companies have found a way to make customers "go away" when they have an issue. Very few have the patience to go through an entire complaint process.(more)
NEWS
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